Jun 1, 2021|
First JD 618 Order Delivered by JD Robot in 4 Minutes
by Ella Kidron
JD.com’s 618 Grand Promotion (Jun. 1-18) officially began at midnight on Jun 1. Four minutes after paying the remaining balance on her pre-sale order, Ms. Wang, a resident of Changshu, Jiangsu province, received the skin care set she ordered, delivered by none other than JD’s autonomous delivery robot.
In Baiyin, a prefecture-level city in Gansu province, Ms. Fang received the face masks she ordered only five minutes after completing the payment, emphasizing the extent of JD Logistics’ network. With omni-channel across a bunch of categories such as fresh, FMCG, mobile phones, digital products, maternal and child, pharmaceutical, personal care, makeup and more, JD’s 618 covers 1,400 districts and counties this year with “delivery-in-minutes” service covering over 200 cities. This type of delivery speed is possible thanks to JD’s optimization of the logistics network over the pre-sale period to put products closest to customers before they’ve even completed payments.
JD Retail CEO Lei Xu said: “JD is in its 18th year of establishment this year, and this 618 we welcome the company’s 18th birthday. In 18 years, we have created a unique business model, with its core philosophy being the continuous pursuit of the optimal solution to efficiency, cost and experience.” According to Xu, this is JD’s core competitive advantage and what has allowed JD to stay tenacious all of this time.
In the first five minutes after midnight, JD Super, JD’s online supermarket, saw sales of coffee beverages, oat milk, fruit wine and other new products increase over 15 times. The transaction volume of food, baby and maternal, and alcohol surpassed RMB 500 million yuan in the first two minutes of the sale. Popular milk tea brand Yuanqisenlin (元气森林) was up ten times in the first 5 minutes on Jun. 1 while oat milk brand Oatly and meal replacement brand Wonderlab among others were up 15 times. Sales of products from industrial belts increased 300% YOY and nearly 100,000 kg of fresh agricultural products were sold on the Jingxi platform.
This 618 also demonstrates the importance of service in the context of the customer experience. In only 15 minutes on Jun. 1, JD’s “one hour” delivery service transactions increased eight times and the number of users of the service increased 6 times. Home and living products with the “hassle-free renovation” label saw sales up 260%.
In the first 15 minutes, health services such as medical checkups, cosmetic medicine, hair transplants, dental services, vaccines and hereditary tests increased 6 times; cosmetic medicine alone increased 15 times. Products eligible for JD’s service where pet food can be returned if the pet doesn’t like it increased over 200%. Sales of smart pet products increased 300 times and pet snacks and treats increased 28 times.
JD Auto Shops car maintenance packages increased 165% compared to the previous period while limited RMB 9.9 yuan car washing packages sold out in only five minutes. From May 24 to Jun. 1, the number of people buying cars on JD increased 127%. Within 10 minutes on June 1, motorcycle sales increased 103% YOY and helmets increased 150% YOY.
Domestic mobile phones are in high demand. In just 15 minutes, Huawei phone sales increased 120% YOY, vivo sales doubled and the number of One Plus phones sold increased five times. Sales of gaming phones (smart phones dedicated for gaming with specifications that suit mobile phone games) increased 300% YOY. Gaming PCs from the Asus Tianxuan series doubled. Partition washing machines increased 20 times.
International products are still in high demand. In only 10 minutes, products from 900 international brands from over 100 different countries more than doubled. In the first five minutes, health and nutrition products from brands such as BY HEALTH and Swisse as well as medical products from brands like Omron achieved transaction volume of over RMB 1 million. In the first 15 minutes, the turnover of nutrition and health care products intended to relieve fatigue increased by 500% YOY while probiotics increased more than 300%.
Technology also plays a critical role. JD Cloud provides an essential guarantee of the customer experience during the sale. In the early morning of June 1, the peak number of user visits per second increased by 223% compared with the same period last year. JD’s smart customer service already covers over 160,000 merchants participating in 618.
Xu said that JD Retail’s philosophy is to “sell all goods of the world” and “to sell goods all over the world”. He emphasized the importance of a supply chain intermediate platform in this effort including 1) connecting different scenarios and obtaining consumer insights through partnerships in different scenarios, 2) highly efficient supply and demand matching capability, 3) order and supply chain dispatch management, and 4) product and logistics management capability. Without the supply chain intermediary capabilities, it is impossible to realize this mission, according to Xu.
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
Dec 13, 2024|
JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch
On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.
Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.
To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.
Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.
“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.
(vivian.yang@jd.com)
JD.com and Chang’an Ford Deepen Cooperation
