May 20, 2022|
Four “J Shop” Stores Unveiled to Enhance Fashion and Lifestyle Omni-channel Retailing
by Doris Liu
The J Shop, a recent upgrade of JD.com’s Fashion and Lifestyle business, opened its pilot physical stores for the first time in four Chinese cities on May 20, further enhancing its omni-channel retailing with a seamless customer experience.
Integrating JD’s businesses in apparel, lifestyle, cosmetics, sports, luxury fashion and watches, the J Shop is making full use of JD’s commodity and service capabilities to adapt to customers’ own shopping routines across both online and offline stores.
The first four pilot physical stores, located in Xi’an, Shenzhen, Chengdu and Yinchuan respectively, present a fresh consumption scenario, as well as product updates with higher efficiency and turnover rate, and possibilities of more diversified marketing and operation strategies.
As a selected collection store, a business format highlighted by JD in the field of fashion and lifestyle, the 335-square-meter store in Xi’an displays about 300 brands of selected products, covering 150 categories of goods including cosmetics, kitchenware, home textiles and more.
Empowered by JD’s smart social supply chain, the shopping experience in the Xi’an J Store is consistent regardless of online or offline purchases. Customers in the store can make a purchase immediately, or scan the corresponding electronic label on the product and buy online with same- or next-day delivery.
It also set up a livestreaming studio inside the store to cater to consumer needs. By linking both online and offline business, the studio enables customers to not only watch the livestream on the scene, but also join the livestream, creating a more comprehensive shopping experience.
The other three stores are jointly developed by JD and Italian luxury retailer COSCIA. Featuring the themes of luxury, designer brands, affordable luxury and lifestyle, they offer nearly 2,000 selected products.
With COSCIA’s operational advantages as a chain store, JD hopes to jointly explore a new model of digital omni-channel open ecosystem, and also looks forward to working with COSCIA to drive the development of online and offline retail to a higher quality, said Carol Fung, Senior Vice President of JD.com and President of JD Fashion and Lifestyle business group.
As the 618 Grand Promotion approaches, merchants are active and engaged to prepare their sales. The J Shop is ready to provide a one-stop solution with full-scenario and omni-channel approaches, increasing presence and sales opportunities for brands and products across all channels.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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