May 8, 2021|

GOO.N Launches New Product on JD at Hainan Expo


by Ella Kidron

GOO.N, a leading Japanese diaper brand, launched its new pull-ups product on JD at the International Consumer Products Expo (Hainan Expo) in Haikou, Hainan province on May 6. The product is especially designed to ensure comfort for babies during the summer months. JD announced the product during a press conference held at its expo booth, while the product was simultaneously made available for booking on’s online platform.

Chairman and Senior Director of GOO.N (Nantong) Life Products Co. Ltd. Masaro Suzuki (铃木正郎) emphasized a desire to continue working with to provide high quality products to Chinese consumers across the brand’s different lines. The name GOO.N comes from the Japanese “gun gun” which refers to a baby’s steady growth. The GOO.N brand name reflects the brand’s desire for all babies to keep growing.


Zhao of (left) and Suzuki (right) with event host unveiling new product

Yu Zhao, head of external partnership development for JD FMCG Omnichannel, said: GOO.N has over 70 years of history, establishing its China factory in 2013 an is one of the most important partners for JD in its product category. The maternal and child market in China is developing more and more rapidly and consumer demands are getting precise and demands for high quality products keep increasing. This new product demonstrates GOO.N’s attention to customer experience and attentiveness to customer demands and continued innovation to provide new products for the Chinese market. Zhao emphasized that GOO.N will continue to be an important partner for JD going forward. GOO.N and JD also signed a broader partnership agreement.

JD has a dedicated 500 square meter booth in Exhibition Hall 1 (1T014) at the Hainan Expo where consumers, brand partners and government officials can experience a wide range of products sold on JD as well as technology used throughout its business.