HP and JD.com’s C2M Project Drives Sales during 618 Grand Promotion

HP and JD.com’s C2M Project Drives Sales during 618 Grand Promotion

by Yuchuan Wang

On June 1st, the kick-off of JD.com’s 618 Grand Promotion, HP launched its latest OMEN series gaming laptop OMEN 6 Plus on JD. The new laptop was sold out within 30 minutes.

As early as in 2015, HP started to cooperate with JD on a C2M (consumer-to-manufacturer) project and launched OMEN. Through deep learning and semantic analysis of millions of customer reviews and searches, combined with market trend analysis and market research, JD and HP customized many aspects of HP’s gaming PC in 2015: the monitor-screen ratio, monitor resolution, monitor refresh rate, keyboard layout, and backlight settings, the material and exterior design, as well as the I/O interface among many other features. JD.com provided HP with comprehensive support, including product planning, research and development, production, and sales and marketing.

HP OMEN 6plus

HP has since launched several series of OMEN with the help of JD. As of now, the e-commerce giant has sold over a million OMEN laptops and the product has become one of the best-selling gaming PCs.

JD.com’s C2M model leverages AI, big data, and supply chain technologies to help partners analyze consumption trends and insights based on JD’s over 387 million users base and meet real consumer needs. According to JD, the C2M model helps shorten market research time by 75% compared with traditional offline means and shorten the new product launch cycle by 67%.

“We are in an era of focus on personalization, and C2M makes up an important part of the retail value chain, especially for brands that are facing challenges related to staying relevant and meeting consumer expectations,” Said Du Feng, head of PC business at JD.

In 2018, the successful C2M model was carried out to help HP design and launch the Zhan 66 slim business laptop series. On June 1st this year, transaction volume of Zhan 66 laptops increased 21 times in the first 30 minutes on a monthly basis.

HP Zhan 66 laptop

Earlier this year at CES in Las Vegas, JD was officially awarded as HP’s “Best WW partner for OMENbyHP Growth”. The two parties also announced to launch 100 C2M products in the next two years.

 

(yuchuan.wang@jd.com)

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