- Jun 11, 2020
- Business Update
JD and Bose Offer Dedicated 618 Gift Set during Sales Promotion
by Ella Kidron
Global audio equipment leader Bose and JD.com are deepening their partnership this 618 Grand Promotion by offering promotions across online and offline authorized sales channels. The first-party retail Bose store on JD has also been hosting several livestreams on JD’s official platform, JD Live, since before the official start of JD’s 618 Grand Promotion period.
JD and Bose will offer several exclusive, limited quantity products during the 618 period. The two parties have also done large-screen advertising exposure offline, primarily to promote one of the exclusive SKUs, a special “JD Super Giftbox” made available especially for JD’s 17th 618 anniversary. The box includes Bose’s signature NC700 headphones, one of four limited edition Star Wars figurines and a travel bag.
Other exclusive products include a Bose x roseonly set which includes Bose Noise Cancelling Headphones 700 and a signature roseonly flower box (which is worth RMB 800 yuan on its own), as well as a Bose x Star Wars set which includes Bose’s Star Wars-themed QC35 wireless noise cancelling headphones and a Darth Vader figurine.
This is the 5th year for Bose to join JD’s 618 promotion. Bose and JD have been partnering in the China market since 2014. According to JD data, Bose customers on JD are primarily in the 26-35 age group.