Jun 19, 2026|
JD.com 618 Grand Promotion Sets New Record for Shoppers Alongside Rapid Growth in Service Consumption
Beijing, June 19, 2026 —JD.com’s 618 Grand Promotion concluded with a new record in the number of users placing orders this year, alongside rapid growth across a wide range of consumer services.
As China’s largest brand-led e-commerce platform, JD.com continued to serve as an important growth platform for both established brands and emerging businesses. As of 11:59 p.m. on June 18, the number of major brand new product launches increased by more than 500% year on year during this year’s 618. The number of new small and medium-sized merchants participating in the promotion rose by more than 62%, , while over 3,000 merchants participating in 618 for the first time surpassed RMB 1 million in transaction volume
Consumer demand for services grew strongly. Transaction volume for JD Home Services’ home cleaning services increased by more than 200% year on year, while transaction volume for home appliance cleaning services rose by over 300%. Orders for JD Health’s in-home nursing and care services for people with limited mobility increased more than 400%. Orders for home appliances and home living products supported by JD.com’s integrated delivery and installation services increased by more than 120% year on year. Orders for the delivery and installation of electric vehicle charging stations rose by 80%, while orders for doorstep repair services for two-wheelers, including electric bicycles and motorcycles, increased 800%.
Strong growth was recorded across key product categories. Transaction volume for AI-powered consumer electronics increased by 100% year on year, while more than 1,800 home appliance and home living brands achieved growth of over 100%. Premium smartphones and slim-and-lightweight laptops recorded year-on-year growth of 300% and 100%, respectively.
JD Super, the supermarket division, recorded double-digit growth in both transaction volume and user numbers, with more than 1,000 brands achieving year-on-year transaction volume growth of over 100%. More than 2,000 fashion brands, including UNIQLO, doubled their transaction volume, while 2,100 small and medium-sized fashion merchants recorded growth of more than 200%. At JD Fresh, more than 1,500 brands saw completed order volumes increase by over 100% year on year.
Livestreaming also played a pivotal role in connecting consumers with products and brands. During 618, the total amount of time users spent watching e-commerce livestreams increased by more than 100% year on year.
Omnichannel Growth Expands Consumer Touchpoints
JD.com continues to innovate and expand its offline retail formats, creating more connections between brands and consumers, while providing additional touchpoints to meet evolving shopping needs.
JD MALL recorded a 22% year-on-year increase in overall footfall and a 32% increase in order volume. With the opening of its first stores in Shanghai and Hong Kong, the number of JD MALL locations has exceeded 30. JD MALL’s Shanghai Qibao store, which officially opened on June 12, welcomed more than 156,000 visitors and generated over RMB 120 million in sales during its first three days.
Meanwhile, more than 5,800 JD.com’s various electronics stores recorded year-on-year order growth of over 100%, while footfall more than tripled. Among them, more than 3,000 stores achieved transaction volume growth of over 100%.
Across other offline formats, JD Outlet stores recorded a 110% year-on-year increase in transaction volume. Visits to JD Pharmacy’s self-operated stores increased nearly fivefold, while the value of completed parental health check-ups at JD Health’s examination centres nearly tripled. Orders at JD Aesthetic Medicine’s self-operated offline clinics doubled month on month. Across more than 4,000 JD Auto Service stores and over 40,000 third-party partner locations, the total number of vehicles serviced increased by more than 50% year on year.
In Hong Kong, the number of Kai Bo Supermarket stores surpassed 100, with sales during 618 increasing by 52% year on year.
International Business Gains Strong Growth
JD.com’s cross-border import business, JINGDONG Cross-border, saw the number of products sold increase by 60% year on year. Transaction volume for Royal Salute, children’s oral care brand Jordan and Chloé increased by more than 200%, while Google, Rolex and maternal and baby care brand Masata each recorded more than fourfold growth.
On June 15, Joybuy, JD.com’s European online retail business, launched its Summer Black Friday promotion, delivering strong first-day sales. Both the number of users placing orders and total order volume reached new highs, while more than 800 brands more than doubled their transaction volume compared with Joybuy’s launch day in March.
During this year’s 618, JD.com also became China’s first online departure tax refund store for international visitors. The service allows travellers to browse and purchase a wide range of tax-refundable products through JD.com’s app, providing a more convenient and efficient digital shopping experience while visiting China.
Meanwhile, both user numbers and transaction volume on JD Global Sales more than doubled year on year. The platform introduced direct shipping for large home appliances and furniture to Singapore, Malaysia, Vietnam and Thailand, together with shipping incentives. Sales in the relevant categories increased by more than sixfold year on year.
AI-Powered 618 Brings Intelligence Across Industries and Everyday Life
This year marked the first JD.com 618 in which AI was integrated across the company’s full range of business scenarios and industries. Building on JD.com’s distinctive business model and supply chain capabilities, its AI applications now span more than 3,000 scenarios across retail, logistics, healthcare, industrial services, food delivery and home services, bringing AI from a wide range of industries into consumers’ everyday lives.
Nearly 100 new smart hardware products powered by JoyInside, an AI agent for smart hardware, were launched during 618, while the number of newly connected devices more than tripled year on year. JD.com’s private-label J.ZAO AI toys also delivered strong performance, with sales increasing by more than 150% month on month.
AI-powered products emerged as a major consumer trend. Transaction volume for products including AI glasses, AI PCs, large-screen AI smartphones and AI learning devices increased by 100% year on year, while AI mini workstations and AI sensing devices recorded growth of more than twentyfold.
Transaction volume for newly launched smart home appliances and home living products also increased 2,000% year on year. Transaction volume for AI-powered electric toothbrushes and smart cups increased by 300%, while AI washing machines, connected refrigerators, smart coffee machines and AI mattresses each recorded month-on-month growth of over 100%.
Demand for robotics also accelerated. Sales volumes of humanoid robots increased more than tenfold year on year, while sales of exoskeleton robots increased more than sixfold.
AI Tools Support Merchant Growth and Operational Efficiency
JoyStreamer, JD.com’s digital avatar livestreaming solution, recorded significant growth during 618. The average number of merchants using the solution to livestream each day increased 500% year on year, while cumulative GMV generated through JoyStreamer increased by 100%. Order conversion rates rose by 77%.
JD.com’s Oxygen Vision design agent supported the large-scale creation of AI-generated images, written content and videos, helping merchants improve their overall operational efficiency by more than tenfold.
JoyMarketing combines precise consumer insights, intelligent strategies and human-like interaction to help merchants better match consumer needs with relevant marketing content. Total interactions through JoyMarketing exceeded 800 million during the promotion. JD.com’s intelligent customer service solution has served more than one million merchants.
During the promotion, JINGDONG Logistics’ LangzuTech automated warehousing solution processed 34 million orders. Autonomous delivery vehicles transported a cumulative 5.53 million parcels.
*Unless otherwise specified, data reflects the period from 8:00 p.m. on May 30 to 11:59 p.m. on June 18, 2026.
Jun 16, 2026|
Redefining Growth: Inside JD.com’s 2025 ESG Journey
Artificial intelligence and digital technologies are rewriting the rules of how we live, shop, and do business. At JD.com, our mission remains clear: Making Lives Better through Technology. But technology is only as good as the impact it creates. That is why we are focusing on moving AI out of the lab and into the heart of our real-world operations, from smart warehousing and automated logistics to retail and healthcare.
To share our progress, we just released our 2025 Environmental, Social and Governance (ESG) Report, reflecting on a year of practical action, systemic change, and long-term thinking.
Here is a closer look at how we’re balancing innovation with responsibility.
Governance: Setting the Boundary for Trust
Innovation without a safety net is a risk we choose not to take. We operate on a simple principle: compliance is not a barrier to development; it is development. As we scale our digital ecosystem, keeping data secure and business ethics absolute is our baseline.
With AI actively reshaping our industry, this year we introduced our new AI Governance Framework. This framework guides our tech to ensure it is responsible, ethical, and sustainable. For our global partners and customers, this means every technological leap we take runs on a track of strict ethical safety and compliance.
Planet: Decarbonizing the Modern Supply Chain
Real environmental action happens where the rubber meets the road. For us, that means embedding green practices into every single link of our supply chain.
We are not just talking about micro changes; we are scaling macro solutions. From launching certified zero-carbon logistics parks and expanding our fleet of new energy delivery vehicles to significantly scaling up our green electricity consumption, we are shrinking our carbon footprint where it matters most. By combining circular packaging with our Green Impact Initiative, we are also making it easier for millions of consumers to choose sustainability, building a greener ecosystem alongside our industry peers.
People: Tech with a Human Touch
At its core, technology should be a force for good. We believe true corporate growth must be inclusive, which is why we use our supply chain infrastructure to lift up communities and protect the people who power our business.
In a pioneering move for our industry, JD.com has taken the lead in providing comprehensive social security benefits for our full-time delivery riders. Ensuring robust protection for new forms of employment is a priority for us. Alongside creating high-quality jobs and expanding our employee care programs, we continue to leverage our logistics network to support rural development, step up during emergency disaster relief, and create meaningful career paths for individuals with disabilities.
Looking Ahead
True progress is a marathon. As we look to the future, the foundation of our strategy remains rooted in long term, sustainable growth driven by continuous technological innovation and robust supply chain capabilities.
In the words of Richard Liu, our Chairman of the Board in this year’s report, “JD.com is embracing an open and collaborative approach, working closely with industry partners to enhance efficiency and promote green development. By constantly coupling our commercial success with deeper social value, we aim to build greater resilience in a rapidly evolving landscape, ultimately contributing to a better future for our users, partners, and society at large.”
To dive deeper into our data and initiatives, read the full report at https://ir.jd.com/esgcsr
(vivian.yang@jd.com)
In Depth Report: JD Pet Happily Spoils Their “Customers” (Part One of Two)
