Mar 17, 2022|
JD and Kimberly-Clark Deepen Cooperation
by Mengyang He
JD Super, JD.com’s online supermarket business, and Kimberly-Clark, the leading American personal care corporation, signed an MOU on March 8, seeking a compound growth of 20 percent in the next three years and aiming to deepen cooperation in C2M and large-scale marketing campaigns. Kimberly-Clark also presented the “2021 Kimberly-Clark Most Valuable Strategic Partner Award” to JD.com.
JD.com and Kimberly-Clark have demonstrated cooperation in various aspects, such as user recruitment and multi-channel, and have launched multi-dimensional cooperation in physical maternal and baby stores and SEVEN FRESH supermarkets. JD.com and Kimberly-Clark also built five collaborative warehouses in 2021 to enhance the efficiency of logistics and distribution, bringing consumers a fast and convenient shopping experience.
Based on the cooperation, Kimberly-Clark’s sales on JD.com have repeatedly hit new highs. For example, during JD.com’s 618 Grand Promotion in 2021, the sales growth rate of Kimberly-Clark’s exclusive royal series exceeded 100%.
“Thanks to the constant support from JD.com, Kimberly-Clark China’s sales exceeded RMB 10 billion yuan in 2021. In the future, we will work closely with JD.com to consolidate Kimberly-Clark’s market share in high-end hygiene products in the Chinese market and meet consumers’ needs for a better life,” noted Yi Chen, Managing Director of Kimberly-Clark China.
Tao Ren, Vice President of JD.com and President of Non-Food Business Department of JD Retail, said “our constant pursuit is to create value for partners. We look forward to more extensive and closer cooperation with Kimberly-Clark in various non-centralized channels in the future, so as to bring sustained high-quality growth.”
As an industry-leading omni-channel supermarket, JD Super offers a wide range of products. The deepened cooperation between JD Super and Kimberly-Clark will reinforce the advantages of both sides and help to create more market segments, bringing better quality products and services to consumers and helping brands grow business.
Since Kimberly-Clark first entered China in 1994, it has positioned itself in the local market and continuously launched new products that fulfil Chinese consumers’ demand for high-quality hygiene products. Established in 1872 in Wisconsin, Kimberly-Clark runs business in more than 175 countries and regions worldwide.