Nov 2, 2020|
JD and Kuaishou to Host a 200-Hour Livestream during Singles Day
by Ella Kidron
JD and Kuaishou will partner to bring high quality products to Chinese consumers this Singles Day. From November 1st to 9th, many leading Kuaishou hosts will take turns presenting on a 200-hour (8 days and 8 hours) uninterrupted livestream.
During the livestream, Kuaishou viewers can get a secret code, which can be inputted on the JD app to receive coupons to be used on JD.com. Tied to JD’s Super Category Day promotions, the live broadcasts will cover computer and digital products, mobile phone, home and everyday use, watches and jewelry, makeup and skin care, fresh food and other categories, providing users with high quality yet high value products.
This livestream cooperation is an extension of JD’s existing partnership with Kuaishou, which was announced just ahead of JD’s 618 Grand Promotion earlier this year. Through the partnership, Kuaishou users are able to purchase JD’s first party retail model products without leaving the Kuaishou app, and enjoy fast delivery and high quality after-sales service provided by JD. Overall, JD and Kuaishou are focused on strengthening to quality of products bought through livestreaming, and providing a tool for merchants to reach their target customer bases more effectively. Twenty-two million viewers tuned into the JD-Kuaishou livestream held during 618.
According to news reports, the world record for the longest livestream is currently held by Welsh content creator Reece “Reecesy” at 200 hours 30 minutes 28 seconds. The record was previously held by Twitch streamer Louis “Los PollosTV” Sammartinos, and before that, by video streaming platform Hulu at 161 hours 11 minutes 32 seconds.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD Delivers to Customer in Most Northern Part of China in 6 Minutes
