Mar 22, 2021|
JD Auction: Five Years, 100M Items
by Vivian Yang
JD Auction is moving into the production zones of jade, porcelain, tea and other treasures to make bidding an online livestream carnival for its customers. The initiative which will last from Mar. 18-31 is part of the celebration for JD Auction’s fifth anniversary.
“Online auctions from production zones can offer rich choices and convenient shopping experiences for customers and draw them closer to the craftsmen and their great works,” said Chengxin Han, head of JD Auction.
JD Auction has now established dozens of livestream bases in production zones for several treasures throughout China, including Jingdezhen of Jiangxi province for ceramics, Shifosi of Henan province for Hetian Jade, Xianyou of Fujian province for worry beads, as well as the origin of Pu’er tea from Yunnan province, and black tea from Jiangsu province.
“We ensure all the products have gone through authoritative quality inspection before appearing on JD Auction’s platform, and we provide premier delivery and other services to meet the various demands of our customers,” noted Han.
For example, customers can order bespoke products through interacting with craftsmen and artists via livestream in production zones, such as dark-red ceramic tea-pots, jade bracelets, calligraphy and other handicrafts.
The platform also used VR technology to present panoramic experience for dark-red ceramic arts by top-notch craftsmen for more people to appreciate and bid for purchase.
Having a delicate dark-red tea-set is a preparation step to welcome the spring tea tasting season that is arriving in late March to early April. JD Auction will continue to promote tea auction from China’s famous tea production zones in the coming weeks.
From electronics, cars, collectibles, to highways, airlines, and more, more than 100 million items in 200 categories have been sold on JD Auction in the past five years, making JD Auction one of the most comprehensive online auction platforms with the widest variety of auction items in China.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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