JD Auto to Bring 2021 Motor China Exhibition Online

JD Auto to Bring 2021 Motor China Exhibition Online

by Vivian Yang

JD Auto and 2021 Beijing International Motorcycle Exhibition (Motor China) reached an agreement on Mar. 24 to co-create an online exhibition in parallel with the offline event, exploring more interactive formats via the Internet to increase motorcycle products’ branding and sales opportunities.

Based on the cooperation agreement, all the exhibitors and their exhibited products will be displayed on JD’s online platform at the same time as the offline exhibition is taking place. JD Auto will use its digital capacities through livestream, long and short videos, VR, 3D, real-time interaction, precise matching and more, to enhance the exhibition effect and create some fresh experience for its online visitors.

A signing ceremony is held at JD’s headquarters in Beijing on Mar 24. Zhijie Yu(right), director of the international cooperation department of China Chamber of Commerce for Motorcycle, and Jianqiang Wang, head of the motorcycle business of JD Auto, exchange singed documents at the ceremony.  

With the theme “Meeting the Cycles”, Motor China is one of the China’s most influential motorcycle fairs. This year, the event will be held in Beijing from May 28 to 30 at China International Exhibition Center. According to its official website, the event will double its indoor exhibition space to 50,000 square meters. Over 300 exhibitors from China and abroad will be invited to meet 100,000 visitors on site and more online.

Most of the exhibitors of motorcycles and parts, accessories and services providers will introduce new products during the exhibition. Many brands will also host new product release events on the first day of the exhibition.

Zhijie Yu, director of the international cooperation department of China Chamber of Commerce for Motorcycle said at the signing ceremony that it is the first time for the exhibition to carry out deep cooperation with e-commerce platform which is expected to be an exciting experiment and new development thinking for the motorcycle industry.

Jianqiang Wang, head of the motorcycle business of JD Auto noted that thanks to JD’s close collaborations with leading motorcycle brands on the Chinese market, more than sixty percent of the products exhibited at the event can be bought directly on JD’s platform. And JD Auto will welcome several newcomers including Ducati, Harley, Kawasaki, Suzuki, Triumph, shortly after the exhibition.

“Through providing an online exhibition for offline motorcycle events and new product releases based on JD’s strength in technologies and digital and intelligent supply chain solutions, we can not only support brands to iterate their products and services, but also help them to increase interactions with the customers in a more convenient and effective way,” said Wang.

Motorcycling has become a trendy way for people to express life, entertainment and social attitudes, with young people being a rising consumption power on China’s motorcycle market, as noted by JD Auto Consumption Ecosystem Report 2021, which revealed that 30% of motorcycle buyers in 2020 on JD.com are between 26 to 35 years old, and 27% are below 26 .

“JD Auto strives to provide the latest, most fun and trendy motorcycle products to our customers,” Wang added.

 

(vivian.yang@jd.com)

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