JD Auto Upgrades its Omnichannel Car Maintenance Services

JD Auto Upgrades its Omnichannel Car Maintenance Services

by Vivian Yang

JD Auto announced that it will upgrade its car maintenance products on October 30th, offering more standardized and transparent services for car owners via its ominichannel platform.

High saturation of car ownership in China has propelled the automotive aftermarket to provide more high-value and specialized products and services, said Yan Qing, general manager of JD Auto, at a press conference about the announcement.

At present, JD Auto has opened over 1,000 car maintenance stores that integrate online and offline services in 163 cities across China. Car parts for these stores are supplied from JD’s multi-channel inventories that ensure low purchasing cost and high delivery efficiency for the end-users.

Yan Qing, general manager of JD Auto

Meanwhile, thanks to its O2O (online to offline) service model, car owners can order car maintenance products and services on JD.com, such as tires, machine oil, and more, and also visit nearby JD Auto Services stores for offline installation and other services.

The ominichannel model is widely welcomed by JD Auto’s partners. Representatives at the press conference from Continental tires, Tongyi lubricants, and Mahle automotive parts manufacturer all expressed their hope to strengthen collaboration with JD on this front.

“In the future, JD will further open all the services and user’s benefits across our online and offline channels, ensuring consistent offers to our customers,” said Qing Yan.

As measured in September 2020, China has become one of the largest automotive markets in the world with over 275 million cars. The average age of cars in China is about 4.9 years, which is getting closer to the 5 years’ threshold when car maintenance demand will surge, as experience shows from the international market, ushering in the boom of the trillions-of-yuan worth automotive aftermarket.

 

(vivian.yang@jd.com)

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