May 20, 2020|
JD Big Data: Good News for Women When 520 Comes
by Ling Cao and Yuchuan Wang
May 20th (520) is considered as China’s “Internet Valentine’s Day”. In preparation for the cyber holiday, over 100 brands including SKII, OLAY, L’OREAL, Chow Tai Fook, SWAROVSKI and CASIO have launched more than 2,000 gift boxes on JD, covering cosmetics, jewelry, watches, luxury products and more. In addition, JD also collaborated with Jeremy Scott, a famous American fashion designer to offer limited edition brooch and necklace gift boxes.
520 originally started as a short form of saying “I love you” online given it sounds very similar to the Mandarin pronunciation “wo ai ni”. Over time, 520 has become associated with the date May 20th, and today there is a gift giving expectation around the holiday each year. Young couples in China usually prepare for the day a few weeks before it.
According to JD’s data, transaction volume for gift products from May 1st increased 227% y-o-y, among which lipsticks and perfume increased 108%, flowers increased 80% and K-gold ornaments increased 40%, and the majority of purchases were male. 69.4% shoppers of lipsticks and perfume products are male customers, an increase of 10% comparing with last year, while the average consumption of male shoppers in this category have increased over 130% y-o-y.
Not all of the gifts are successful. JD’s data finds that 20% of the comments are along the lines of, “my wife didn’t like it, so we changed the color”.
Several merchants provide mini-sets including multiple lipstick colors, almost tailor made for these shoppers who are unsure which color to choose.
For expensive imported or luxurious lipstick, 80% of customers are females, and popular comments are rather joyful, such as, “suitable for skin color, good texture.”
As for jewelry, sales of rings increased 156% in mid-May compared with same period last month. Popular comments are along the lines of, “marriage proposal, successful”.
In addition, 71% of diamond buyers and 77.5% of family planning products and adult toys buyers are male customers, of which sales of family planning products increased by 45% in mid-May compared with same period last month.
JD Data also found that when women select gifts for men, popular products include razors, belts and menswear. Sales of watches, men’s wallets and bags increased 32% and 24% y-o-y separately.
Top search keywords for gifts around the holiday are: I love you, 520, girlfriend, wife, Valentine’s Day, diamond and lipstick. Don’t be disappointed, young men, “boyfriend” is somewhere around 15th top searched keyword.
Apr 20, 2024|
JD.com Unveils Ambitious Plans for 618 Grand Promotion: Aiming to More Than Double High-Performing Merchants
JD.com is gearing up for this year’s 618 Grand Promotion with an ambitious goal: to more than double the number of merchants achieving sales over one million yuan on its platform. At the recent Conference of Merchants and Ecosystem Partners on April 18, JD.com introduced a range of supportive initiatives aimed at achieving this ambitious target.
Sandy Xu, CEO of JD.com, noted at the conference that the company will dedicate significant resources to bolster traffic support, incorporate advanced AI technology, and enhance service capabilities. These efforts are particularly focused on empowering third-party merchants, including small and medium-sized enterprises in its marketplace.
Key initiatives include optimizing the platform’s traffic distribution ecosystem to prioritize highly-rated stores and products and competitively priced products through enhanced search and recommendation mechanisms. Additionally, JD.com will continue to offer merchants free access to high-traffic channels, which include significant incentives such as the popular 10-billion-yuan discount and free shipping programs.
To engage more content creators, JD.com recently announced that it will allocate over one billion yuan in cash incentives and traffic resources. This investment aims to cultivate a vibrant ecosystem that supports merchants’ traffic, business growth, and innovation.
At the core of JD.com’s strategy is technological innovation, which involves integrating AI-driven solutions into merchant operations. This includes the deployment of JD’s proprietary large language model, ChatRhino, and an AI-empowered merchant operation platform that offers are variety of free AI applications, and more. These technologies streamline various operations scenarios, enhance efficiency, and reduce costs for merchants.
For instance, On April 16th, JD.com unveiled an AI digital avatar of its founder, Richard Liu, as a sales host on its livestreaming platform. This event attracted 20 million viewers in just one hour and generated sales exceeding RMB 50 million ($6.9 million). This AI-driven virtual host technology, developed by JD Technology, is now supporting over 4,000 brands on the platform. Additionally, merchants such as a sashimi knife seller can utilize JD.com’s AIGC content generation tool to quickly produce high-quality demonstration images, bypassing traditional costs associated with product photography.
JD.com also continues to enhance its service capabilities, particularly for small and medium-sized merchants. This includes personalized business guidance, comprehensive training programs, and upgraded after-sales services, ensuring a seamless shopping experience for customers.
As of March 2024, JD.com has seen a significant increase in active third-party merchants on its platform, surpassing one million. This growth is a testament to the platform’s effectiveness and its appeal to both new and established merchants.
Apr 18, 2024|
JD.com Awarded 2024 INFORMS Prize for Excellence in Operations Research and Analytics
JD.com is honored to announce that it has been awarded the 2024 INFORMS Prize. This recognition makes JD.com the first Asia-based enterprise to receive the award, highlighting its pioneering use of advanced analytics and operations research/management sciences (OR/MS) within its business operations.
The INFORMS Prize is awarded an organization that has repeatedly applied the principles of advanced analytics and OR/MS in pioneering, varied, novel, and lasting ways. Previous recipients include Walmart, Wayfair, Amazon, UPS, Booz Allen Hamilton, BNSF Railway, Walt Disney Company, U.S. Air Force, General Motors, Intel, HP, IBM, Ford, Procter & Gamble and GE Research.
Speaking on behalf of the selection committee, Mehmet Gumus, 2024 INFORMS Prize committee chair, remarked: “JD.com is showcasing data science as a source of business success and a necessary element to achieve customer satisfaction with continuous and dedicated practice. JD.com is truly deserving of this prestigious prize, and the entire O.R. and analytics community joins INFORMS in thanking them for their priceless contributions to the field and the business world.”
JD.com’s commitment to enhancing operational efficiency and customer service through OR/MS has been integral to its success. The company has developed an independently managed intelligent supply chain system that utilizes cutting-edge operations research algorithms to optimize warehouse management and logistics operations. This includes the operation of hundreds of intelligent warehouses and dozens of “Asia No. 1” intelligent logistics parks.
“We are honored to accept the INFORMS Prize and will continue to be steadfast in our dedication to leveraging the transformative potential of operations research,” said Sandy Xu, CEO of JD.com. “Our company’s supply chain not only aims to lead the industry, but also enhance the efficiency and well-being of our entire ecosystem.”
By the end of the fourth quarter of 2023, JD’s supply chain infrastructure assets had grown to RMB 153.8 billion, an increase of 16% year-on-year. Managing over 10 million self-operated SKUs, JD has achieved a global leading average inventory turnover of 30.3 days. This operational prowess enables JD to fulfill 95% of retail orders within 24 hours, significantly enhancing customer satisfaction and setting new standards in the industry.
JD Central Provides Platform for Students to Sell Creative Products
