- Jan 21, 2021
- Chinese Consumers
JD Big Data: Remote Orders are One Way China’s Biggest Cities are Prepping for …
by Ella Kidron
With the uptick in COVID-19 cases, many people working in China’s tier-1 cities, namely Beijing, Shanghai, Guangzhou and Shenzhen (colloquially known as Bei-Shang-Guang-Shen), will spend their Chinese New Year holiday in the city where they work, rather than traveling elsewhere, such as to their hometowns. As JD Data indicates, however, this safety precaution has not precluded these people, from appreciating family and friends from afar.
Since New Year’s Day, to today, remote orders (defined as orders where the sender and recipient city differ) sent from Beijing had increased 52% YOY. Shanghai, Guangzhou and Shenzhen had seen remote orders increase 37%, 36% and 31% respectively. In Beijing, alcohol, tea, milk and other beverages, seafood, meat and condiments lead the pack, at least doubling YOY. In Shanghai, alcohol, seafood, and mid-to-high end candies and chocolates had at least quadrupled. In Guangzhou, top products include beverages, candy and chocolates, smoked meats, and more, where as in Shenzhen, white tea, cookies and cakes, drink mixes and milk that needs to be refrigerated are the top sellers.
It is clear that family members far away also want to let their children in the big cities know they are thinking about them. This is indicated by the fact that Beijing is the top city in China in terms of receipt of remote orders, many of which consist of local delicacies from across the country.
With the newly emerging COVID-19 cases, it is no surprise that remote orders placed for rice, flour, oil and other essentials are seeing a 30-50% increase in Beijing, Shanghai and Guangzhou, as people separated by distance seek peace of mind in knowing their loved ones will be able to get what they need.
For the ninth consecutive year, JD Logistics has committed to delivering throughout the Chinese New Year holiday period ensuring consumers can celebrate safely no matter where they are.