Jan 21, 2021|

Nearly 300 Offline Stores in Wuhan Joined JD’s Updated Omnichannel Campaign


by Vivian Yang

Nearly 300 offline stores in Wuhan, Hubei province joined an omnichannel marketing campaign launched by JD and China’s tissue giant Vinda. The campaign started on Jan. 19, ahead of Chinese New Year.

Knowns as “JD Super Citywide Shopping” (超级全城购), the campaign is the first project of JD’s upgraded ominichannel strategy which aims to further integrate brand-led marketing activities into JD’s ecosystem, especially its offline merchants community.

No matter if customers prefer to shop in brick-and-mortar stores or on JD’s online platforms, such as JDDJ (a local on-demand retail platform), SEVEN FRESH(JD’s omnichannel supermarket)or the company’s social e-commerce apps, they will enjoy the same promotions and one-hour delivery service for orders placed online.

“We hope to help brands to increase touch points with customers,” said a spokesperson of the project. “The omnichannel format can also provide customers with more worry-free shopping experiences.”

JD is committed to provide delivery services for its customers during the upcoming Chinese New Year holiday from Feb. 11 to 18. The company has collaborated with a number of leading retail chains in China including Walmart, Better Life, Hualian and more, to provide one-hour delivery service for frequently-needed products during the holidays, such as fresh groceries, medicine and healthcare products, personal care and cosmetics, consumer electronics and more.