JD Big Data: Remote Orders to and from Suzhou and Hangzhou Rise Ahead of New Year

JD Big Data: Remote Orders to and from Suzhou and Hangzhou Rise Ahead of New Year

by Kelly Dawson

In China a famous saying binds two cities: “Above, there is heaven; below, there are Suzhou and Hangzhou” (上有天堂, 下有苏杭).  Residents of the two beautiful cities will likely stay put during the upcoming Chinese New Year, along with most of the country, as the pandemic continues.

Fortunately, in lieu of the usual family celebrations, consumers in these cities and elsewhere are still finding ways to express their love and warmth, making use of JD’s guaranteed express delivery leading up to and during the holiday period to send snacks and other gifts to loved ones working in other cities.

According to JD’s Big Data Research Institute, the number of “remote orders” of items purchased by consumers in Hangzhou and sent to people in other cities since Jan. 1 until now has increased by 42% YOY. Among the most popular items “sent” by these consumers are roasted seeds and nuts, biscuits, cakes, preserved meat and candied fruit. In Suzhou, remote orders during this period increased by 35% YOY, with top items including beverages, seafood, meat and tea.

Hangzhou residents were most likely to place remote orders to be sent to Ningxia, Shanghai, Jilin, Liaoning and Shandong, with popular products including West Lake lotus root starch, Zhiweiguan (知味观) pastry gift boxes, pecans and other specialty products. Meanwhile, Suzhou residents were most likely to place remote orders for Hebei, Zhejiang, Jiangsu and Liaoning, with popular products including salted duck, Suzhou-style dim sum, crab, shrimp and other delicacies.

In both cities, remote orders of essentials such as rice, noodles and cooking oil increased by 30-50% YOY, which may be attributed to a desire to ensure loved ones are well fed and safe during a time when many families are separated.

Remote orders purchased in lower-tier cities and regions and sent to Hangzhou, Suzhou and other cities also increased, indicating that family members also wanted to demonstrate love for their children living away from their hometowns.

According to JD’s data, the number of remote orders sent to Suzhou increased by 50%, with most orders originating in Hubei, Shandong, Fujian and Sichuan provinces. Among these orders the most popular products were frozen foods, meat and dairy products, and specialty snacks from different regions. For example, remote orders from Hubei included local specialties including duck neck, brown glutinous rice cakes, nuts and more.

Hubei, Shandon and Fujian also ranked high among the areas that placed remote orders to be sent to Hangzhou, along with Jiangsu and Liaoning. Most of the orders sent to Hangzhou were convenient or frozen foods from those areas. For example, the most popular products purchased by remote order in Shandong included pork, fresh sea cucumber, Dezhou braised chicken, Zhoucun sesame cakes, and more.

JD Logistics announced that it will ensure delivery during the Chinese New Year period, for the ninth consecutive year. As the first logistics company in the country to offer this service, JD is now also expanding its delivery policy to include the first three days following New Year’s Eve, during which customers in 30 provinces, municipalities and autonomous regions, nearly 300 cities and 1,500 counties and districts can receive orders as fast as usual.

 

(kellydawson@jd.com)

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