Oct 24, 2022|

JD.com 2022 Singles’ Day Grand Promotion: For a More Solid Life


by Vivian Yang

JD.com unveiled its 2022 Singles’ Day Grand Promotion with a press conference on October 24th in Beijing. Under the theme of “A More Solid Life” , this year’s shopping festival promises stronger incentives on prices, products and services for customers, as well as greater growth opportunities for millions of merchants.

The ongoing pre-sales phase of the promotion started at 8 p.m. on October 20. The official sales event will kick off at 8 p.m. on October 31, and is expected to culminate on the night of the 10th through the end of the 11th.

“This year’s Single’s Day Grand Promotion will feature easier rules, greater discounts, more varieties of new and trending products, and fuller and thoughtful service experiences,” said Chen Lin, vice president of JD.com and head of JD Retail’s platform business center at the press conference.

Chen Lin, vice president of JD.com and head of JD Retail’s platform business center 

Better Prices, Products, and Customer Services

An RMB 50 yuan discount is offered for every RMB 299 yuan spent on JD.com across all categories during the promotion period. JD PLUS members are entitled to extra subsidies. Cell phone shoppers will enjoy a 1.2 times price guarantee and so forth.

JD Cloud will support cities like Shanghai, Wuhan, Taiyuan, and more to distribute shopping coupons, and JD Technology will join hands with several banks to give out red envelopes totaling tens of millions of digital Yuan in 23 pilot regions across the country.

Cost-effective and high-quality products will be highlighted, such as C2M (Customer-to-Manufacturer) products, farm-to-table fresh produce, duty-free imported products and more. These highly popular types of products, coupled with attractive prices are intended to help consumers genuinely feel the benefits and practicality of engaging in the shopping festival.

Meanwhile, more than 3 million products have been labeled environmentally friendly following JD’s “Green Impact Initiative”. Their buyers will be rewarded “carbon energy” points that can be redeemed for goodies.

Additionally, customers will no longer need to wait or worry about price changes. To provide consumers with peace of mind to make orders whenever they want during the promotion season, JD’s price guarantee program has covered almost all physical products now, with over 500 million products supporting more than 30 days of price protection, and many electronic products offering change-only service within 180 days, an industry-leading after-sales service spearheaded by JD.com.

With the expansion of front warehouses in JD’s nationwide network, consumers in over 200 cities across China now have the opportunity to experience flash delivery service in mere minutes.

All-Round Support for Merchants 

“JD will continue to open its experience and capabilities in the supply chain to the whole industry and the whole society,” said Hui Liu, director of JD.com’s Consumption and Industry Development Research Institute. “By providing stable, efficient, and reliable supply chain support, JD strives to help our partners to cope with external challenges and achieve steady growth.”

According to the institute’s data, in the past five years, the number of users participating JDs’ Singles Day Grand Promotion increased by nearly 90 percent, that of merchants up by 65 percent, while types of products grew 83 percent and new brands rose by 40 percent. In the first half of 2022, the average transaction volume of stores on JD.com reached 2.2 times that of the same period in 2019, and more than 25,000 stores achieved over 100 percent sales growth year over year.

JD’s omni-channel businesses will fully participate in this year’s activities, including JD MALL, J Shop, 7Fresh supermarket, JD Auto maintenance stores, JD Pharmacy, JD Worldwide’s experience stores for cross-border products, and tens of thousands of JD-operated stores and millions of offline stores supported by JD’s supply chain service.

In addition, Shop Now, JD’s one-hour delivery service has been connected with more than 200,000 physical stores across the country that enable sales growth for many retailers and a convenient shopping experience for more customers.

Thanks to a thriving omni-channel ecosystem, JD vows to increase 20 percent of traffic for its merchants during the sales period, further streamline their operational processes and costs, and introduce 102 service products that aim to boost sales and service experiences for all merchants.