- Nov 22, 2017
JD.com Brings E-Commerce to Your Home TV
Watching TV can be a frustrating experience of being bombarded with irrelevant pop-up ads for products you will probably never buy, but it doesn’t have to be. JD.com has just launched a new initiative to enable consumers to enjoy JD’s convenient and personalized e-commerce experience right from their TV screens.
The JD Smart TV Screen Alliance brings together some of the world’s largest TV manufacturers, projector makers, set-top box makers, content producers, and digital service providers. The members of the alliance, including Samsung, Philips, Konka, Hisense, FFALCON, LeTV, Xiaomi, Whaley and others are committing to integrating new software as standard into their smart TV offerings that will allow smart TV owners to shop on JD.com right from their TV. Some providers will also allow users to enjoy a host of other useful functions.
With the integration, smart TV owners who bind their JD.com accounts with their TVs will be able to buy products shown in the ad feed or even products featured while watching TV shows directly from JD.com with one click of their remote controls or via a voice command. In addition, based on previous browsing and shopping habits on JD.com, consumers will receive more tailored and relevant advertisements pushed directly to their TV screens – the first time such technology has been implemented anywhere in the world – giving brands an opportunity to better target customers who are likely to buy their products.
Some members of the alliance have also agreed to integrate Alpha, JD.com’s smart services platform into their offerings, making JD Smart TV the latest member of JD’s smart product portfolios along with the JD DingDong Smart Speaker and the JD Smart Fridge. Users can control their smart TVs either through voice-activated TV controls or through a JD DingDong Smart Speaker. Those who own JD DingDong-powered smart speakers already enjoy several convenient services including courier, taxi hailing, and laundry pick-up services. Now, with the integration of Alpha into smart TVs, notifications for these services will also show up on users’ TV screens.
“As we dive deeper into smart products, we’re looking for ways to make the shopping experience more seamless and convenient for our users across their home devices,” said Kenny Li, Vice President of JD.com. “By adding smart TVs into our smart products line through this alliance with top device and content providers, consumers gain the benefit of easier shopping and of viewing ads that are actually relevant to them.”