- Nov 21, 2017
Canada and JD.com to Bring More High Quality Canadian Products to China
Demand for Canadian products in China has boomed in recent years. Now, through an MOU signed today, Agriculture and Agri-Food Canada (AAFC), Canada’s government organization responsible for promoting innovative and sustainable Canadian agriculture and agri-food, and JD.com will look to tap into the China market even more. Hon. Lawrence MacAulay, Minister of Agriculture and Agri-Food Canada; David Murphy, Minister (Commercial) of the Embassy of Canada to China; and Wang Xiaosong, President of JD Fresh, witnessed the signing ceremony.
Under the agreement, over the next year, JD.com will introduce more high-quality Canadian products, including agri-food, fish, seafood and beverages to its 266.3 million customer base. In addition, JD and AAFC will cooperate on marketing and big data analysis to help Canadian brands better understand and reach their target customers in China. They will also work together on specific promotions dedicated to raising awareness for high quality Canadian products.
Working with JD.com has been enormously beneficial for Canadian brands looking to gain more of a foothold in the China market. At a special Canadian brands promotion event this past July, 140,000 live Canadian lobsters were sold within just 24 hours on JD.com, significantly surpassing expectations. Thanks to JD’s advanced in-house logistics, including its cold chain capabilities, brands can rest assured that orders will arrive at customers’ doors in China maintaining the same freshness and high quality that Canadian products are known for.