Sep 15, 2023| Debuts iPhone 15 Presale with Commitment to One-Hour Delivery


by Vivian Yang

At 8:00 PM on September 15th, officially launched its iPhone 15 presale. Through JD’s “Shop Now” omnichannel initiative, the company is providing a guaranteed one-hour home delivery service for customers when the product becomes officially available on September 22nd, ensuring a hassle-free shopping experience devoid of long waits or queues.

For the second consecutive year, JD Daojia (JDDJ), a subsidiary of,  proudly takes on the role of the primary instant retail platform for Apple’s latest smartphone launch. Customers can complete their pre-payment reservations via JDDJ, confident that their iPhone 15 will be dispatched from the nearest Apple-certified store on its global release date. Orders will be delivered by Dada couriers, the local on-demand delivery service provided by Dada Group under

Deepening its partnership with Apple, offers superior retail experiences both online and offline. This includes hosting Apple’s online flagship store on and incorporating over 4,600 Apple-authorized retail locations into its JDDJ platform, which spans more than 1,700 counties and cities across China. This wide-reaching network guarantees timely deliveries to all customers, whether they are located in urban centers or remote villages.

JD Logistics’ distinguished “211 Program” remains a magnet for iPhone aficionados. This program guarantees same-day delivery for orders placed before 11:00 AM and next-day delivery for orders finalized by 11:00 PM. Complementing this, JD’s promise of “order online, receive from a nearby store within an hour” ensures Apple users can be among the first to experience the new release.

To date, JDDJ’s annual mobile phone sales have exceeded an impressive 10 billion yuan. While remaining committed to hour-level delivery service for all 3C digital products, the platform is diversifying its offerings, incorporating categories such as sports equipment, outdoor gear, and more. These expansions meet the varied needs of modern consumers while enabling partner brands to explore new sales channels.