May 20, 2022|
JD.com Kicks off 618 Grand Promotion Advocating “Responsible Supply Chain”
by Vivian Yang
JD.com will kick off 618 Grand Promotion 2022 on May 23 under the theme of “Responsible Supply Chain”, the company said today at an online press conference. The pre-sale period will last until May 31.
“Our understanding of supply chain has been evolving and pivoting on responsibilities that will not only create value for business, but also for industries and society,” said Lijun Xin, CEO of JD Retail at the press conference.
Lijun Xin, CEO of JD Retail at JD618 press conference 2022
During a time of uncertainties with COVID resurgences and supply chain disruptions in China since this year, JD.com has come forward to fully leverage its self-operated supply chain to deliver everyday goods and services to people in urgent need, and support its merchants’ operations by all means to stabilize the market at fair price. Its unique and resilient supply chain capability has been increasingly visible and trusted by its customers, merchants and the Chinese public.
The annual mid-year shopping festival will officially start at 8 p.m. on May 31, and last until June 20, offering an array of innovative service upgrades and green consumption promotions for people to have even better shopping experiences.
The “2+4” definition of a responsible supply chain
A responsible supply chain, by JD’s definition, is a combination of two capabilities, namely the infrastructure represented by its nationwide warehouse networks and other modernized logistics facilities, and the ability to efficiently integrate and synergize all the resources. These capabilities should always support four use cases for the benefit of society: navigating major social events, promoting a greener environment, boosting consumption and driving industrial progress.
From daily service to emergency relief, JD’s responsible supply chain is ready to adapt at any needed time. Take the recent COVID lockdown in Shanghai for example. In about a month’s time, JD has supplied more than 80,000 tons of essential goods to the city against all odds. In doing so, JD summoned over 4,000 frontline couriers and sorters around the country to Shanghai and rushed to build over 1,600 contactless community supply stations to carry out local services.
To date, JD is operating nearly 1,400 warehouses and 43 “Asian No.1” intelligent logistics parks across China, a highly collaborative system that ensures about 90 percent of its online orders to be delivered the same or next day, including to rural China, reaching 93 percent of counties and 84 percent of townships nationwide.
JD’s nationwide logistics network covering 14,000 warehouses and more
Customer service and omni-channel upgrade
With 185 basic services and over a hundred shopping guarantees in place, this year’s 618 Grand Promotion will create an encircling protection service for customers whenever and wherever they shop with JD. It is estimated that in the past two years, JD has invested more than RMB 40 billion yuan in improving customer service. Popular services include price protection, cross-category trade-in service, replace-rather-than-repair service, and free online vet consultations, among others.
Omni-channel continues to gain momentum, providing customers with more shopping choices and convenience. During the shopping festival, consumers in Beijing, Shenzhen, and Changsha, among other cities, can fetch coupons on JD and shop offline in millions of brick-and-mortar stores. JD’s on-demand retail service, known as “Shop Now”, has been connected with more than 150,000 offline retailers including Walmart stores, Apple authorized resellers, SEPHORA and more, offering a wide variety of products to be delivered to customers’ doorsteps within an hour and even minutes.
The J Shop, launched on May 9th, is JD’s latest innovation of omni-channel retail in its marketplace fashion and lifestyle categories. The shop appears in JD’s App as a chic online department store offering apparel, cosmetics, sports, luxury, and other fashion products ranging from the world’s top brands, trending designs, and limited editions to C2M (Consumer to Manufacturer) models. The program’s offline selected collection stores are coming soon in several big cities ahead of June 18th, and will integrate consumption insights from online with premium shopping experiences and services in the real world.
The J Shop debut in JD App
Greener shopping and inclusive growth
During the press conference, JD also announced the launch of the “Green Impact Initiative,” by which nearly one million sorts of eco-friendly products will be screened out and labeled green on its platform, guiding JD’s over 580 million active users to shop greener. These products range from energy-saving home appliances, sustainable fashion goods, zero waste goods, and products that support refills, less packaging or low-carbon travel such as electric cars and more. Shoppers for these products will be rewarded JD’s green credits that can be used to apply discounts to other green-labeled products.
A poster on JD’s Green Impact Initiative
The initiative scales new heights for JD’s current sustainability efforts including its green supply chain program known as the “Green Stream Initiative” which implements low-carbon practices spanning the merchandises circulation process on the supply side from warehousing, transportation, packaging to recycling, while the Green Impact Initiative will further enable the company to unleash its potential to drive responsible consumption on the demand side.
JD’s Green Impact Initiative is co-launched with brand partners at the JD618 press conference
Furthermore, high-quality agricultural products will have more prominent exposure at this year’s campaign in a bid to support farmers and agricultural development. It is estimated that over 200 industrial belts will participate in this year’s 618 Grand Promotion, directly and indirectly creating tens of millions of job opportunities, which is of special significance as the economy faces headwinds due to the epidemic impact.
One slogan of this year’s campaign is “Supporting people from cities and villages to have a vibrant life with our responsible supply chain,” which reflects JD’s aspiration to leverage the 618 Grand Promotion to bring better prospects for its customers, merchants, brands, SMEs, offline stores, farmers and more.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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