Jul 12, 2023|
JD.com Partners with Leading Home Brands to Launch Green Trade-in Alliance
by Vivian Yang
At JD.com, we are committed to driving sustainable initiatives that positively impact the environment and promote responsible consumption. On July 11th, we are thrilled to announce our collaboration with more than 20 esteemed home brands, including Haier, Gree, TCL, Changhong, Midea, Hisense, Arrow, and Philips, as we introduce the Green Trade-In Alliance. Together, we are launching the “Cooling Festival” campaign this summer, dedicated to accelerating the promotion and adoption of trade-in programs. Our goal is to inspire consumers to embrace a green lifestyle while practicing moderation in their consumption habits.
As early as 2016, JD.com pioneered the “trade-in” service for home appliances. Over the years, we have expanded our offerings to cover more than 100 subcategories, encompassing a wide range of small and large appliances. JD Retail’s home appliance division has consistently enhanced the trade-in experience, establishing a mature and comprehensive system that attracts more consumers to participate in the program while ensuring the proper treatment of discarded household appliances. Currently, our trade-in service covers over 95% of cities and towns nationwide, making it easily accessible for customers across the country.
To provide a transparent pricing system and a convenient trade-in experience for larger home appliances, JD has introduced six guarantees. Regardless of where consumers originally purchased their appliances, or their brand, age, or condition, consumers can trade them in on JD.com. We also adhere to the “Three Free Services” policy, which includes complimentary home delivery, appliance dismantling, and moving services. These guarantees ensure that our customers have a seamless and satisfying trade-in experience.
To facilitate the exchange of larger home appliances and goods, such as televisions, refrigerators, washing machines, mattresses, and toilets, JD.com offers a comprehensive service package that includes delivery, installation, removal, and cleaning, reducing the number of home visits from multiple to just 1 to 2 times. This streamlined process ensures a hassle-free experience for consumers, making the transition to new appliances effortless.
As an added incentive, JD.com offers generous discounts of up to 10% on new products to customers participating in the trade-in program. This enticing offer contributed to the success of JD’s home appliance division during this year’s 618 Grand Promotion, witnessing an impressive 150% increase in trade-in transactions compared to the previous year.
The Green Trade-In Alliance provides a valuable opportunity for JD.com and our industry partners to enhance the entire trade-in process. This includes evaluating initial prices for old appliances, streamlining the collection and delivery of new products, and ensuring the proper disposal of used appliances. Through this collaboration, we aim to establish a complete and sustainable industry chain that benefits consumers, producers, recyclers, and the environment as a whole.
According to data provided by China’s National Development and Reform Commission, the country currently boasts over 2.1 billion household appliances, with approximately 100 to 120 million being discarded each year. However, the formal recycling rate remains disappointingly low, standing at just 30%. Moreover, outdated appliances pose risks to consumer safety and property due to their unreliable performance. It has become imperative for the industry to prioritize responsible disposal and utilization of discarded appliances. Our commitment to this cause is crucial as we work towards a green and low-carbon future, with the emerging “internet+recycling” model serving as a promising solution.
Through the Green Trade-In Alliance, JD.com is fostering a culture of environmental consciousness and encouraging consumers to make conscious choices that benefit both themselves and the planet. Together with our industry partners, we are determined to create a greener, cleaner, and more sustainable future.
Apr 29, 2024|
JD.com Teams Up with Brands to Launch “Trade-in Alliance for Household Appliances and Home Goods”
JD.com recently announced the “Trade-in Alliance for Household Appliances and Home Goods” in collaboration with over 100 renowned brands. This initiative, unveiled on April 27, aims to expand and enhance trade-in services across China and has already been successfully implemented in 20 provinces and cities.
The Trade-in Alliance allows consumers to access JD’s trade-in services for an extensive range of products, covering over 200 subcategories including TVs, refrigerators, washing machines, air conditioners, and more. The initiative caters to a growing demand, with more than 16 million users leveraging JD’s platform since 2023 to exchange their old household items for new ones. This represents a 200 percent increase in first-time users year-on-year.
To further enhance the customer experience, JD.com has introduced the “Three Free & Four Unlimited” trade-in service. This service includes complimentary door-to-door pickup, disassembly, and handling of old goods. Additionally, it places no restrictions on the trade-in items regarding their original purchase channel, brand, age, or condition. With just four simple clicks on the JD app, users can receive generous discounts from their old goods and enjoy the convenience of JD’s one-stop trade-in services.
JD.com also utilizes its logistical strengths to extend these services to even the most remote areas of China. For instance, customers living in Tibet at an elevation of 4,300 meters can now easily access JD’s trade-in options, including doorstep delivery and recycling of old appliances.
The Trade-in Alliance is built on six foundational pillars: service capabilities, brand support, marketing initiatives, industry chain synergies, omni-channel development, and category cooperation. By fostering closer partnerships with leading brands in the household appliance and home goods sectors, JD.com is setting a new standard for hassle-free trade-in services, offering unparalleled convenience and value to consumers nationwide.
Apr 25, 2024|
JD Logistics and MINISO Announce Expanded Partnership to Enhance Logistics Efficiency
JD Logistics (also known as JINGDONG Logistics), a leading global logistics provider, recently announced the expansion of its partnership with MINISO, the renowned household and consumer goods retailer. This collaboration, which began in 2022 with operations in Australia, now extends to MINISO’s network in Malaysia.
JD Logistics’ robust global supply chain infrastructure includes nearly 90 bonded, direct mail, and overseas warehouses across key markets such as the United States, Germany, the Netherlands, France, the United Kingdom, Australia, the Middle East, and Southeast Asia. Committed to replicating its proven supply chain management expertise from China in international markets, JD Logistics provides extensive support to a broad spectrum of clients, including international enterprises and Chinese brands expanding overseas.
MINISO’s diverse product range and rapid restocking requirements, combined with its strategic store locations in bustling commercial areas, present unique logistical challenges. These include critical delivery lead times and the need for off-hours operations to ensure uninterrupted customer experiences. JD Logistics has effectively met these demands through reliable and adaptable warehousing and fulfillment service solutions.
Notably, the trust built with MINISO has led some store managers to entrust their store keys to JD Logistics’ drivers to facilitate smooth and timely deliveries. Among them is JD Logistics driver Nick Yang, responsible for delivering goods to all MINISO stores in Sydney. Yang’s daily schedule involves commuting between JD Logistics’ warehouse and approximately 10 MINISO outlets throughout the city.
Over the next three years, JD Logistics will continue to develop its comprehensive global supply chain logistics network, which integrates overseas warehouses, international transshipment hubs, local distribution networks, and transnational transportation networks.
This partnership is not only a testament to JD Logistics’ proven expertise and global operational capabilities but also underscores the commitment of both companies to foster innovation in supply chain management for retail operations worldwide.
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