Jun 18, 2021|
JD.com Pasture Initiative Kicks with Partnership in New Zealand
by Ling Cao
JD.com kicked off its initiative to bring fresh milk from a pasture in New Zealand to Chinese consumers by partnering with imported milk brand Theland. Announced on Jun. 18, the peak day during JD’s 618 Grand Promotion (June 1-18), both companies aim to bring high-quality New Zealand milk to JD’s over 500 million customers.
“Utilizing JD’s experience in e-commerce and retail, as well as combined insight from industry consumption trends, we’ve seen that more and more customers demand high calcium milk. We believe the partnership will help us deepen our research in milk products, providing customers with a healthy and premium milk consumption lifestyle,” said Xiaojun Wang, general manager of packaged foods at JD FMCG Omni-channel.
“The partnership has not only helped bring local labels to Chinese customers, but also worked as a means of cultural communication with JD.com serving as a bridge to showcase the nature-consciousness of New Zealand. Based on the cooperation, customers are able to enjoy purchasing the best-in-class products from all over the world while at home,” said Roy van den Hurk, general manager of global R&D at Theland.
Su Wang, vice president of e-commerce at Theland (left), and Xiaojun Wang (second from left) speaking onsite at JD headquarters, as Roy van den Hurk makes a speech remotely from New Zealand at the newly opened JD Pasture
Theland has 29 pastures in New Zealand. The customized milk from the JD pasture initiative will be officially sold in September. Consumers will be able to trace every step of the production process, from milking, to manufacturing and transportation.
According to Hurk, the product uses raw milk sourced directly from New Zealand, and its protein content far exceed the EU standards.
As JD’s long-term partner, Theland’s milk products are popular among customers. On the first day of this year’s 618, sales of the high-end diamond series of Theland milk increased 17 times YOY, while another children’s milk series sales increased six times YOY.
Data showed that on June 1, sales on the JD Worldwide (JDW) platform increased over 120% YOY. Nearly 1,500 brands’ sales increased over 100% YOY, respectively. On Jun. 14, the designated promotion day for imports, sales of the online supermarket for imported food increased 240% compared with the previous day, while first party retail grocery sales increased 130% YOY.
Jun 5, 2026|
JD.com Announces Opening of First JD MALL in Hong Kong, with Plans for 6–8 New Locations Over Next Three Years
Hong Kong, June 5, 2026 – JD.com, also known as JINGDONG, announced today its first JD MALL in Hong Kong will open in Wan Chai on June 18, marking an important step in JD MALL’s expansion into the Greater Bay Area and international consumer markets.
JD MALL will bring its immersive, experience-led retail model to Hong Kong for the first time with plans to open a further six to eight locations over the next three years, with future sites expected to prioritise popular commercial districts such as Sha Tin, Mong Kok and Tuen Mun.
Built on local supply chains, JD MALL introduces technology-led retail format to Hong Kong
As JD.com’s flagship experiential retail format, JD MALL is already established in 30 locations. The Wan Chai store spans over 30,000 square feet (2,800 SQM), making it one of the largest specialist home appliance retail stores in the city. It has also established a dedicated local supply chain system, adopting a “sourced in Hong Kong, sold in Hong Kong” model, with all products meeting local standards.
JD MALL Wan Chai will offer a comprehensive range of home products, covering large and small home appliances, electronics, smart home products such as smart bathroom solutions, massage equipment, whole-home cleaning appliances and other emerging categories including AI products and robots. Its brand portfolio includes leading international brands such as Bosch, Siemens, Samsung and Sony; innovative technology brands including DJI, Xiaomi, AgiBot, Narwal and Ecovacs; as well as leading Chinese domestic brands including TCL, Hisense, Gree, Haier, Casarte and JOMOO. Several brands will also make their Hong Kong debut through dedicated experience zones inside the store.
A core feature of JD MALL is its immersive, scenario-based shopping experience. Responding to local consumers’ strong preference for in-store product trials and hands-on experiences, the store introduces a “try before you buy” model. Customers can test products in real-life scenarios before making a purchase.
The store will also feature dedicated experience areas for robotics, coffee, PC gaming, DIY, relaxation and massage, offering consumers a more interactive and engaging offline retail experience. Through this model, JD MALL aims to enrich Hong Kong’s retail landscape and support the continued diversification and upgrading of local offline retail.
A range of service commitments tailored to local consumers will also be offered. These include seven-day no-reason returns for self-operated home appliances, replacement for defective products within 180 days, and a price guarantee service. Orders placed before 11:00 a.m. will be eligible for same-day delivery, while window-type air conditioners can be delivered and installed on the same day.
Top 100 bestsellers offered at up to 50% off for grand opening
JD MALL Wan Chai will celebrate its grand opening from June 18 to 21. During the grand opening period, customers will be able to enjoy discounts of up to 50% on 100 bestselling products, member-exclusive coupons, and gift-with-purchase offers, with selected purchases eligible for gifts worth up to HKD 1,000, including tablets. Selected home appliances will also be offered at special launch prices, including 32-inch televisions from HKD 666, window-type air conditioners from HKD 1,999, and exclusive JD member benefits such as 10% off selected iPhones. Offers are available in limited quantities while stocks last.
Customers who spend HKD 1,000 or more, in a single transaction during the grand opening period will be eligible to join a lucky draw with a 100% winning rate and the chance to win premium prizes, including investment quality gold products in the shape of Joy, the mascot of JD.com. Visitors to the store will also be able to enjoy complimentary screen protector application, coffee, gaming experiences and personal care product trials.
A spokesperson of JD MALL said: “Hong Kong is the key gateway for the Greater Bay Area and has a highly developed commercial ecosystem and mature consumer market. JD MALL will draw on JD.com’s robust supply chain capabilities, digital operations expertise and experience-led retail model, while fully aligning with local compliance standards and consumer preferences. Through our local operations, we will bring high-quality products, innovative retail experiences and great service to Hong Kong consumers, while contributing to the continued diversification and upgrading of the local retail sector.”
JD MALL will continue to tailor its product selection, pricing, shopping experiences and services to local customer needs, while further developing its technology-led retail format in the city. It will also further develop omnichannel operations in Hong Kong and work closely with JD.com’s wider business ecosystem, including JINGDONG Logistics, Kai Bo Supermarket and JINGDONG Property.
JD.com has long regarded Hong Kong as a strategic market. To date, JD.com’s cumulative investment in Hong Kong has exceeded HKD 35 billion, with its retail, logistics, technology, healthcare and property businesses established and operating in the city. At the same event, JD.com also announced plans to on-board 1,000 leading local and international brands, open 200 offline retail locations, and support the creation of 10,000 jobs in Hong Kong in the next three years.
Jun 2, 2026|
Shop Anytime, Anywhere: JD.com Pioneers China’s First Online Departure Tax Refund Service for International Visitors
BEIJING, June 2, 2026 – JD.com (also known as JINGDONG) today announced the launch of China’s first online departure tax refund store on its mobile app, following the successful completion of the country’s first fully digital tax refund transaction service in Beijing. This milestone establishes the capital as the first Chinese city to implement an integrated online departure tax refund system, making “Shopping in China” far more convenient for international visitors.
International travelers can now shop for eligible items anytime and anywhere across the Chinese mainland through the “Online Departure Tax Refund Store” using either the English or Chinese interface on the JD.com app. By simply entering their identification and entry/exit information at checkout, the system automatically generates an electronic departure tax refund application and invoice. Once the items are delivered, travelers have the flexibility to process their refunds at designated centralized tax refund points within the city, at Beijing Capital International Airport, or Beijing Daxing International Airport prior to departure. Overseas visitors are normally eligible for a tax refund of up to 9% on qualified purchases in the Chinese mainland. The launch of this streamlined digital system means that more travelers can now effortlessly access these substantial savings during their visit.
On May 29, Angela, a visitor from Indonesia, became one of the first travelers to experience this new service in Beijing. Having ordered a mobile phone for RMB 2,319 on JD.com just a day prior, she received it at her hotel the next day thanks to JD.com’s efficient same-day and next-day delivery network. She then brought the unopened product to the Empark Prime Hotel Beijing—one of the city’s designated downtown tax refund hubs—where she swiftly completed the process on-site and received an RMB 208 VAT refund.
“This innovative ‘JD Solution’ digitizes the entire departure tax refund process, making travel and shopping in China a more rewarding and effortless experience for international visitors,” said a JD.com spokesperson. “We remain fully committed to leveraging our advanced technology and logistics network to continuously elevate the shopping experience.”
Under the guidance of the Beijing Municipal Tax Service and the Beijing Municipal Commerce Bureau, JD.com is also collaborating with the Bank of China to build out instant online “buy-and-refund” capabilities. Once fully rolled out, this initiative will allow a growing number of overseas visitors to enjoy a more convenient, seamless, and digitized shopping experience in China.
Currently, the online departure tax refund store on JD.com features nearly 300 product categories across six major segments, including mobile communications, consumer electronics, computers, kitchen gadgets, home appliances, and personal care. Every eligible item comes with transparent pricing and guaranteed authenticity. Looking ahead, JD.com plans to expand its tax-free inventory to include trendy designer toys, popular domestic sportswear brands, and more. The company will also enhance its multilingual customer support and explore expanding the service to more cities, ports of exit, and shopping scenarios.
To qualify for the departure tax refund service, international travelers and residents of Hong Kong, Macao, and Taiwan must meet specific statutory criteria. Eligible shoppers must have stayed in the Chinese mainland for no more than 183 consecutive days, and the purchase amount from the same traveler at the same store, on the same day, must reach a minimum of 200 RMB. Additionally, the departure date must be within 90 days from the date of purchase, and the goods must remain completely unopened before departure.
(vivian.yang@jd.com)
Swiss Embassy Receives “Friend of JD.com” Award on JD618
