Nov 3, 2022|
JD.com Reports RMB 500 Billion Procurement of Imported Products in Three Years
by Vivian Yang
JD.com reported RMB 500 billion yuan in the procurement of imported products over the past three years, overachieving its goal of RMB 400 billion set in 2019, according to the company’s Report on Consumption of Imported Products 2022, which was released on November 2nd in Beijing during the Second Ambassadors’ Forum hosted by JD.com.
- National pavilions flourish during the Single’s Day Grand Promotion
Under the theme of “National Pavilions – Synchronizing the Good Life of the World,” the forum convened 6 ambassadors and 2 counselors from Cyprus, Georgia, Indonesia, Laos, Moldova, Serbia, Sri Lanka and Switzerland, as well as representatives from government and academia, to discuss the role of e-commerce in accelerating imports to China.
(From left to right, Mr. Joel Saurina，Counsellor of Embassy of Switzerland; H.E. Martha A. Mavrommatis，Ambassador of Cyprus; H.E. Djauhari Oratmangun, Ambassador of Indonesia; H.E. Archil Kalandia, Ambassador of Georgia; H.E. Palitha T. B. Kohona, Ambassador of Sri Lanka; H.E. Dumitru Braghis, Ambassador of Moldova; H.E. Maja Stefanovic，Ambassador of Serbia; Mr. Iemsouthi Khouanchay, Commercial Counsellor of Embassy of Laos to China, and Mr. Ye Wei, Vice President of JD.com， President of JD Foods of JD FMCG Omni-channel)
Nearly 20 countries including Germany, Hungry, Cyprus, New Zealand, South Africa, Mexico, Malaysia, Myanmar, Uzbekistan, and more are opening their national pavilions on JD.com during this year’s Singles’ Day Grand Promotion period that lasts from Oct. 20th to Nov. 15th. Joining the 70-plus already opened stores under JD’s national pavilions program, which includes both cross-border and general trade, the total number of national pavilions on JD is expected to exceed 100 by the end of 2022.
“With the on-going trend of a consumption upgrade in China, JD.com is speeding up the building of national pavilions, giving overseas brands an omni-channel window to reach Chinese customers, while offering an excellent shopping experience, thanks to JD’s unparalleled after-sales, logistics service and more,” noted Wei Ye, vice president of JD.com, president of JD Foods of JD FMCG Omni-channel.
JD’s national pavilions program has been developing with solid support from official and authoritative endorsers of embassies, chambers of commerce, overseas brand partners, and importers who help pool resources in respective countries’ online stores, paving the way for products of all categories to enter China quicker, at lower cost and with trust.
- Strong demand for imported products
A number of ambassadors and senior diplomats to China have been directly engaged with Chinese consumers through JD.com, including shadowing JD couriers for parcel delivery, inviting lucky buyers of their countries’ products to visit their embassies, unveiling JD national pavilions, speaking up amid annual shopping festivals, and participating in livestreams to promote local specialties and culture.
The report said in the first half of 2022, SKUs of imported products on JD.com increased 51 percent, signaling a steady import growth on both the supply and demand sides. JD’s business solutions, such as national pavilions and cross-border e-commerce for fresh food emerged as effective means for many importers to mitigate the impact of COVID-19 in recent years.
For imported brands to further succeed in China, attention should be drawn to the rise of the lower-tier markets and young people’s strong desire for personal expression. Digitalization is essential to help them compete with domestic brands in navigating quickly and effectively in this complicated and fast-changing market, noted Hui Liu, director of the Consumption and Industry Development Research Institute of JD.com.
Greater diversity and rising demand for high-end products are the main characteristics of Chinese consumers’ pursuit of imported products. The report pointed out that categories such as mobile phones, personal care, cosmetics, watches, glasses, and baby and mother products that relate to fashion designs, nutrition, and health all enjoy high market share compared with domestic brands, both in terms of sales amount and transaction value.
JD.com officially kicked off this year’s Singles’ Day Grand Promotion on November 1. In the first 10 minutes of the sales, the transaction volume of national pavilions increased over 12 times YoY. Sales of the entire day 1 show that the transaction volume of more than 800 overseas brands increased over 100 percent YoY, and that of over 140 sub-categories of products grew over 100 percent YoY.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com Launches National Pavilion of Cyprus
