Oct 24, 2023|
JD.com Shatters Sales Records with Kick Off of 2023 Singles’ Day Grand Promotion
by Vivian Yang
On October 23rd at 8:00 p.m., JD.com kicked off its highly anticipated Singles’ Day Grand Promotion. Within the first 10 minutes of the event, both user orders and overall transaction volume skyrocketed, achieving over four times last year’s figures.
Foregoing the traditional pre-sale period, JD.com showcased an expansive inventory available for immediate purchase. Popular smartphones from renowned brands like iPhone, Xiaomi, and Huawei surpassed 100 million yuan in sales in mere seconds. Over 100 top-tier home appliance brands witnessed a tenfold YoY sales jump. Automotive products, especially new energy charging stations and innovative car accessories reported a 60-fold YoY surge. Notably, electric wheelchair sales saw a tenfold increase, highlighting a growing demand in elderly care products. JD Worldwide, JD.com’s import division, doubled its YoY sales across 280+ imported categories.
This year’s shopping festival features over 800 million products, all competitively priced and backed by a more than 30-day price guarantee. Products under JD’s 10-billion-yuan discount program exceeded 100 million yuan in sales within the first 5 minutes. Standout categories included toys from the industrial belts, growing by 200%, and Suqian hairy crabs which saw a 30-fold sales boost. Jewelry and accessory flash sales also crossed the 100-million-yuan mark.
JD.com’s superior service was a significant draw for shoppers. The home appliance trade-in program witnessed a 13-fold YoY spike within the first 10 minutes, and digital products in the 3C category saw sales triple. Omnichannel services through JD Super, catering to fast-moving consumer goods, surged elevenfold. Eyewear products, providing a 180-day exchange window, saw a 240% rise, and the autumn flu vaccine online booking service grew tenfold.
On the logistics front, a Bosideng down jacket dispatched from JD Logistics’ flagship Qingdao industrial park was commemorated as China’s 100 billionth express delivery in 2023. Enhancing its seamless service, JD.com partnered with 400,000+ brick-and-mortar stores to offer on-demand retail, ensuring rapid one-hour delivery to consumers across 2,000+ regions. This efficiency means some deliveries are in customers’ hands in just moments.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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