Nov 12, 2017|
JD.com Singles Day Volume Jumps 50% to $19.1 Billion
As Singles Day came to a close, JD.com announced that it had experienced transaction volume* on the platform of RMB127.1 billion, or roughly $19.1 billion, during the sales period, up more than 50% year on year. With JD’s focus on consumer experience, JD began the sale on November 1 in order to reduce delivery bottle necks and give users a chance to spend more time online to make purchasing decisions, with November 11 making up by far the largest spike in sales.
Aug 18, 2026|
202 Coffees in an Hour: 7Fresh Coffee Opens Its First 24-Hour Robotic Shop in Beijing, Sets Guinness World Record
On August 16, 7Fresh Coffee, JD.com’s freshly made beverage brand, has opened its first 24-hour smart robotic shop at Galaxy SOHO in Beijing, and it’s already breaking records.
Filter this: At the opening, the shop’s automated barista robot ground out 202 cups of coffee in one hour, setting a new Guinness World Record for the “Most Cups of Coffee Served by a Robot Barista in One Hour.” Holy Espresso!!
The new shop brings together automated coffee preparation and digital ordering to offer customers a fast, consistent and highly customizable coffee experience around the clock. Coffee-o’clock is now 24/7!
From grinding beans and extracting espresso to flavor mixing and cup dispensing, the preparation process is automated, with a single drink completed in under 30 seconds in normal operations.
Customers can order through the JD.com App or in-store self-service screens, and watch their drinks being prepared on screens inside the store. They can also customize coffee strength and sweetness to their preference, offering greater choice while maintaining consistency in every cup. Hasta Barista, Baby!
Behind the experience, the shop integrates JD.com’s AI model with embodied AI technology from its robotics technology partners. 7Fresh Coffee also applies AI to flavour development and personalized recommendations, combining data insights with product expertise to test flavor profiles, explore new recipes and better understand consumer preferences.
The opening attracted both local customers and international visitors curious to experience the new format, while a 24-hour livestream from the shop also sparked discussion online.
For 7Fresh Coffee, the Guinness World Record goes beyond speed. It demonstrates how automation, AI-supported product development and consumer insights can come together to make everyday coffee service faster, more consistent and more personalized, while giving customers greater choice and convenience around the clock.
Jul 30, 2026|
JD.com Connects with Global Beauty Brands at Cosmoprof North America
JINGDONG Cross-Border, JD.com’s cross-border import business, joined Cosmoprof North America in Las Vegas 2026, one of the beauty industry’s leading B2B events, to connect with international beauty brands and share insights on growing in China’s fast-evolving consumer market.
Held from July 13–15 at the Mandalay Bay Convention Center, this year’s exhibition brought together more than 1,000 exhibitors and over 26,000 retailers, distributors, investors and industry professionals from 103 countries, creating an ideal platform for global beauty brands to explore new partnerships and international growth opportunities.
China remains one of the world’s most dynamic beauty markets, with consumers increasingly seeking premium imported products, innovative ingredients and trusted international brands. Through JINGDONG Cross-Border, overseas merchants can reach hundreds of millions of consumers in China without establishing a local business entity, while benefiting from JD.com’s trusted retail platform, nationwide fulfillment network and end-to-end cross-border solutions.
Today, JINGDONG Cross-Border connects consumers with products from more than 20,000 brands across over 100 countries and regions, helping international brands accelerate market entry while reducing operational complexity through integrated merchandising, cross-border logistics, localised marketing and customer services.
During the exhibition, a representative from JINGDONG Cross-Border North America joined the CosmoTalks panel discussion, “Packaging That Sells: Designing for Shelf, Scroll, and Speed,” alongside Amanda Baldwin, CEO of OLAPLEX.
Drawing on JD.com’s retail and supply chain experience, the spokesperson shared practical recommendations for beauty brands entering China, including how packaging design influences product discovery in digital shopping environments, strengthens brand recognition across online and offline touchpoints, and supports efficient cross-border fulfillment.
The discussion also highlighted how product presentation, logistics readiness and localised consumer communication work together to improve conversion and build long-term brand growth in China’s highly competitive e-commerce market. Throughout the exhibition, the JINGDONG Cross-Border team held face-to-face meetings with approximately 270 beauty and personal care brands from North America, Japan, South Korea and other international markets.
These conversations strengthened relationships with existing partners while creating new opportunities to introduce innovative global beauty products to Chinese consumers. For many brands, the discussions also provided valuable insights into China’s consumer preferences, digital retail ecosystem and cross-border business opportunities.
As global beauty brands continue looking for sustainable growth in China, JINGDONG Cross-Border remains committed to providing more than market access. By combining trusted retail operations, nationwide supply chain capabilities and localised brand-building expertise, the platform helps international merchants shorten their path to market and build long-term success in China.
Looking to Grow Your Beauty Brand in China?
Whether you’re launching your first product in China or expanding an established business, JINGDONG Cross-Border offers comprehensive support—from market entry and cross-border logistics to digital merchandising, localised marketing and long-term brand development.
Connect with the JINGDONG Cross-Border team to explore how your brand can reach hundreds of millions of Chinese consumers: https://cooperation.jd.com/
(vivian.yang@jd.com)
JD.com Partners to Support the 2017 CFDA/Vogue Fashion Fund Dinner
