Sep 20, 2017|
JD.com Supports Designers at London Fashion Week in a Major Step Bridging Fashion and E-Commerce
As the world’s most talented designers descended on London for Fashion Week, they were joined by JD.com, China’s largest retailer and go-to destination for authentic fashion and luxury products.
For the Spring/Summer 2018 event, JD Fashion sponsored the shows of two award-winning designers: Mary Katrantzou, a designer from Athens known for her use of clashing aesthetics to create feminine, innovative and fresh looks; and London-based designer Huishan Zhang, who draws his romantic, sophisticated signature style from China, where he was born.
“Having a partner with such incredible reach in China opens my designs up to a whole new audience, and allows my brand to be truly global,” said Katrantzou, whose Spring collection featured stunning looks inspired by childhood memories and experimentation. “It’s wonderful JD is willing to both collaborate with and protect fashion brands in an exciting market.”
“JD is building a bridge between fashion and technology, through appreciation of design and creating a fashion and luxury shopping experience in China that never existed before,” Zhang said. His Spring collection drew inspiration from the sixties, fusing function and femininity.
The sponsorships followed the September 18 announcement of a new partnership between JD.com and the British Fashion Council/Vogue Designer Fashion Fund. JD will work with BFC to help British designers expand their footprint in China and bring a wider selection of fashion to JD’s 258.3 million customers.
The expansion of JD’s fashion business has accelerated over the last year, as more women and upwardly-mobile consumers are flocking to the site in search of distinctive products that they know will be authentic and of high quality. The company is attracting an ever greater number of international brands with its zero-tolerance policy toward counterfeits and its unparalleled service, including JD Luxury Express, a specialized white glove service for luxury purchases. Specially trained staff, in uniforms and white gloves, now hand-deliver eligible products in electric vehicles to create a differentiated luxury experience that matches the premium service customers have come to expect from physical stores.
Over the last year, JD has added or deepened partnerships with brands including Emporio Armani, Chopard, Ralph Lauren, Under Armour and others in recent months. It has collaborated with design houses including Alexander McQueen to launch exclusive lines in China. Earlier this year, it invested $397 million in fashion e-commerce platform Farfetch.
“Chinese consumers grow more discerning by the day, and they’re increasingly looking for brands from abroad that will help them express their individual style,” said Xia Ding, President of JD Fashion. “We wanted to be here at London Fashion Week to express our support and appreciation for the fashion community, and to show our dedication to being their best partner for entry into the China market.”
JD’s London Fashion Week activities come on the heels of the company’s New York Fashion Week presence, which included sponsorship of the showcase of 3.1 Phillip Lim’s Spring/Summer 18 collection.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
BFC/Vogue Designer Fashion Fund Announces New Partnership with JD.com
