Aug 17, 2020|
JD.com Tests “1+1+1” Livestreaming Model
by Ling Cao
Over the last two months, JD’s New Markets, the suppliers of JD’s convenience stores, has cooperated with Cofco Coca-Cola Beverages, the beverage company jointly formed by Cofco and Coca-Cola, and the third party joint warehouse, on two livestream events.
The “1+1+1” models by the three parties has received good performance, which all largely exceeded expectations. The livestreams are held in the joint warehouse, which not only provided small shops with high quality and cost-effective products, but also helped brands and the joint warehouse to accelerate business scale.
Located in Chengdu, Sichuan province, the joint warehouse is mainly for storage of milk and beverages. The first livestream saw good sales performance, hitting RMB 100,000 yuan in sales. Guanze Wang, head of the warehouse said, “Normally daily sales are just over RMB 10,000. With livestream, sales are ten times higher, which is amazing.”
After the first successful trial, the three parties regarded this as an important initiative and quickly decided to devote larger resources to holding a second one.
A representative of Cofco Coca-cola said, “At first it was only a trial. We didn’t realize it would be so successful. Once we saw the value behind this new model, we could get the support of the company.”
JD New Markets team helped the partner and the warehouse team to prepare the livestream
The initiative has resulted in a record over RMB 200,000 yuan in sales.
Wang from the joint warehouse said, “Many brands have come to us after the two livestream events. The new model has increased our income and confidence.”
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD and Trip.com Partner to Provide More Travel Benefits to Chinese Consumers
