Oct 20, 2023|
JD.com to Kick Off 2023 Singles Day Grand Promotion on October 23, Showcasing Genuine Low Prices
JD.com announced its 2023 Singles’ Day Grand Promotion will kick off on October 23rd at 8 p.m. This year’s promotion aims to exceed expectations by offering a wide range of products readily available for immediate purchase, doing away with the traditional pre-sales. With price guarantees covering over 800 million products for 30 days, shoppers can rest assured they are getting the best deals.
At the heart of this year’s shopping festival is JD’s commitment to providing customers with exceptional value in response to customers’ growing appetite for cost-efficiency shopping. As part of this commitment, JD.com is offering cross-store discounts of RMB 50 yuan for every 299 yuan spent. Additionally, a first-come, first-served basis subsidy of 20 yuan will be available. JD’s “10-billion-yuan Discount” program this year boasts twice the number of participating products compared to the mid-year JD 618 Grand Promotion.
Lijun Xin, CEO of JD Retail, emphasized JD’s long-standing commitment to providing genuine low prices compromising quality. “By conducting honest operations and continually optimizing the supply chain, JD aims to pass on the savings achieved through utmost efficiency to its users and partners, said Xin. “This approach not only stimulates consumption but also invigorates the market with truly affordable prices.”
Starting from 8 p.m. on October 23rd, JD’s “Price Guarantee” Will Cover Over 800 Million Products
To ensure customer convenience, JD will kick off the Grand Promotion at 8 p.m., a practice established since 2021 so that customers do not need to stay up late. Once again, JD breaks industry norms this year by making a vast array of products available for immediate purchase as soon as the sale commences on October 23rd. Shoppers can directly order sought-after items such as the iPhone 15, Wuliangye liquor, SK-II facial treatment essence, and more, ensuring quick delivery without any deposits or pre-sale wait periods.
Customers making purchases between 8 p.m. on October 23rd and midnight on November 13th will benefit from JD’s price guarantee service for 30 days or even longer.
During the Grand Promotion, the company is set to roll out a plethora of enticing promotional activities. Highlights include the “Super Flash Sale,” offering 50% discounts on electronics, and the opportunity for shoppers to purchase best-selling items for only 1 yuan. The “10-billion yuan Discount Day” guarantees free shipping on all orders, a double compensation feature if a more affordable price is spotted elsewhere, and the chance for consumers to buy the iPhone 15 at half price. There will also be a special “JD Plus Day” dedicated to providing low prices for premium and popular products exclusively available to JD Plus members, among other exciting offers.
“10-billion-yuan Discount” Program Doubles Offerings from 618 Promotion
Throughout this year, JD.com has intensified its focus on affordability, pioneering several initiatives like the “10-billion-yuan Discount” program, “9.9-Yuan Items with Free Shipping” channel, and “Double the Price Difference” guarantee, as well as lowering the free shipping threshold to RMB 59. The Spring Dawn Plan further propelled JD.com’s outreach, enticing a surge of new merchants, thereby expanding product offerings for consumers.
Merchant participation for this year’s Singles Day has increased 1.5 times compared to last year. The offerings under the “10-billion-yuan Discount” program have doubled since the 618 Grand Promotion in June. More, JD will also collaborate with over 2,000 special agricultural product sources and industrial belts in China to bring consumers high-quality agricultural goods. Additionally, during the Singles Day sales period, shoppers will see the introduction of over 500 million new products.
Tens of thousands of offline stores in JD’s omni-channel ecosystem, including JD Mall, JD Home, 7Fresh Supermarket, JD Auto, and more, are set to partake in the sales, ensuring varied consumer needs are adeptly addressed across multiple channels.
One-hour Delivery and Expedited Logistics in Hong Kong and Macau
JD Logistics recently upgraded its express delivery service in both Hong Kong and Macau, offering residents accelerated self-operated intra-city and cross-border delivery services. With the debut of JD Express in these regions, customers can look forward to receiving their JD.com orders swiftly, delivered by JD’s dedicated couriers right to their doorsteps, with orders from Hong Kong often fulfilled by the next day.
JD’s on-demand retail business, JD Daojia, will partner with over 400,000 physical stores to provide consumers across more than 2,000 counties and districts with “free shipping and delivery within hours across all product categories”, ensuring they have immediate access to a plethora of high-quality, cost-effective products.