May 9, 2024| Unveils 2024 618 Grand Promotion: Immediate Access from 8 PM on May 31

Share:, a global leader in e-commerce, is set to energize the retail landscape with its annual 618 Grand Promotion, starting at 8 PM on May 31. This year’s theme, “Quality and Affordability,” highlights a diverse selection of products that combine value with excellence, readily available for immediate purchase. is also offering daily coupons worth RMB 20, providing shoppers with even greater savings.

In recent years, has led the industry in making changes to streamline shopping for millions during major shopping festivals. During the 2021 Singles’ Day promotion, pioneered the “Shop from 8 PM” concept to help customers avoid late-night shopping. In 2023, also became the first in the industry to eliminate pre-sales periods for Singles’ Day, reflecting the company’s commitment to providing consumers with a simple and joyful shopping experience.

This year’s 618 event will kick off with the “10-Billion-Yuan Discount Day.” Special promotions will continue with “9.9-Yuan Items with Free Shipping,” “Super Livestreaming Day,” and “PLUS Membership Day” on June 2nd, 3rd, and 8th, respectively, ensuring shoppers have access to top deals. is dedicated to providing a superior shopping experience with tailored services such as free doorstep returns, trade-in options, integrated delivery and installation services, allergy-free guarantees, and a food return policy. A 30-day price guarantee further assures customers of the best value.


Read more: 618: From’s Birthday to China’s Largest Mid-Year Shopping Carnival