Dec 24, 2019|
JD.com’s 7FRESH Launches SEVEN FUN Lifestyle Space
JD.com has just launched the first of its SEVEN FUN lifestyle spaces in Beijing. The new concept, which is one of a kind in China, pioneers a unique combination of dining + drinking + social. Offering breakfast from sunrise, drinks into the late night and lunch, afternoon tea, snacks and even daily groceries in between, SEVEN FUN caters to all needs of busy professionals, serving as a third place, after home and the office.
Located in Galaxy SOHO on the second ring road of Beijing, SEVEN FUN is designed specifically to cater to working professionals aged between 26 to 45 in first tier cities, providing not just a space but a lifestyle.
As global consumers are shifting from going to the store to buy products to going to the store to experience products and buy services, delivering experiences has been essential for retailers to attract and retain consumers. This was some of the thinking behind SEVEN FUN. With an area of around 1,000 square meters (approximately 10,000 sq.ft), SEVEN FUN is a destination offering networking and fun, rather than purely a destination to make a purchase.
The inaugural SEVEN FUN in Galaxy SOHO offers more than 3,500 different products such as fresh food, baked goods, fresh flowers, and groceries. It also features 12 selected eateries selling international delicacies, including three bars offering wine, Japanese sake and craft beer. In addition to providing mealtime solutions to the approximately 200,000 working professionals within a one km radius of the space, SEVEN FUN also serves as a gathering place that offers band performances, themed parties and more. It can even be rented out to serve as a socializing or networking space for personal or corporate events.
The alcohol selection at SEVEN FUN is much more extensive than your average bar, with more than 300 different types of sake and over 1,000 craft beers sourced via 7FRESH’s supply chain offered over the course of a year annually at SEVEN FUN, making it the best place in Beijing for quality liquor. Professional sommeliers are also available to guide consumers through an experience commensurate with what might be expected in a five-star hotel, but at an affordable price.
“As a lifestyle retailer, SEVEN FUN is innovating the retail landscape in China,” said Jonathan Wang, Head of 7FRESH, JD.com. “Through this concept, JD.com provides an unprecedented “SOLOMOME” (social, local, mobile and personalized) offline experience that serves as a pioneering model for future brick-and-mortar stores.”
As a brand under JD’s 7FRESH, SEVEN FUN offers a comprehensive omnichannel solution. Consumers can order anything in the store from the 7FRESH app to be delivered to their doorstep.
Future expansion of SEVEN FUN is expected to focus on tier-one cities, targeting working professionals with annual income of over RMB 100,000. It also adopts a partner model that encourages the core team of SEVEN FUN to become store partners. The ultimate goal of 7FRESH, the recently launched the 7FRESH LIFE community shop, and now SEVEN FUN, remains to deliver the best shopping experience for all kinds of consumers.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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