Apr 10, 2020|
JD.com’s 7FRESH LIFE and SEVEN FUN Obtain SGS’s Certification
by Yuchuan Wang
On April 10th, the first stores of JD’s offline 7FRESH LIFE and SEVEN FUN stores (under the 7FRESH umbrella) in Beijing obtained SGS Group’s Hygiene Monitor Certification.
The program of SGS, the world leading inspection and certification company, is an internationally recognized audit system for food safety and hygiene management. The process is extremely strict and has 173 audit clauses, required to be completed each quarter. Top international hotels such as Hotel Lisboa in Macao and Hilton have obtained this certification, while many others are trying to get it.
SGS staff is doing samplings at SEVEN FUN
The program requires that raw materials to be processed in the early hours of the day and arrive at the store in the early morning. Upstream suppliers, materials, quality inspection reports and goods’ shelf lives need to be managed strictly. Employees must pass trainings for key processing procedures. For salad at 7FRESH LIFE and SEVEN FUN, for example, when fresh vegetables arrive at the processing center, they are thoroughly cleaned with automatic cleaning and disinfection equipment, and then processed in high-clean dust-free area. The whole process minimizes human interference and is controlled to not exceed 12 hours.
“In our mission to be the quality retail leader trusted by customers, the key word is quality,” said Jonathan Wang, Head of 7FRESH at JD.com. “Only when we abide by strict principles can we best serve our customers.”
JD.com’s 7FRESH launched a 24/7 7FRESH LIFE store and a lifestyle space SEVEN FUN in last December. 7FRESH now operates more than 20 supermarkets in China with an area ranging from several hundreds to several thousands square meters.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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