Mar 8, 2023|
JD.com’s Data Reveals Women’s Consumption Trends: Inner-Beauty, Self-Realization and Sustainability
by Vivian Yang
JD.com’s Consumption and Industry Development Research Institute released the 2022 Female Consumption Report in conjunction with International Women’s Day on March 8, revealing a host of trends related to women’s shopping preferences for better health, self-realization and sustainability.
Consumption data showed that the spending growth rate of the so-called “She Power” on JD.com exceeded males’ by 5.51 percent in the past year. Some key data and findings include:
- The consumption growth rate of personal care products increased significantly among female shoppers on JD.com in 2022, outpacing that of the beauty category. Although fewer social interactions due to COVID-19 partly contributed to this result, the contrast showed female users’ growing pursuit for their own care and interests.
- Women are leading the way in healthy eating. They bought 2.49 times more organic food products than men on JD.com in 2022. In general, women are stronger buyers of fresh produce. JD’s data showed that sales of vegetables increased 81 percent YoY, and that of low-temperature milk grew 54 percent. Grapes, cherries, blueberries, and other fruits all achieved over 40 percent growth. Healthy-scented and fruit tea, and fruit wines are also popular choices among women.
- In the same vein, female users bought an increasing amount of inner-beauty-building products such as antioxidant astaxanthin and collagen products, which saw 63 percent and 49 percent sales growth respectively YoY. Meanwhile, the transaction volume of immune-enhancing health products such as amino acids and protein powder increased by 42 percent and the growth rate of vitamin/mineral health products rose by more than 50 percent.
- Female users’ spending on education and training-related products on JD.com increased nearly 30 percent YoY, with remarkable growth rates being seen on training courses for arts (8.18 times), investment and finance (2.56 times) and postgraduate entrance examination (2.71 times).
- Women also spent 1.43 times more than men on fitness and outdoor gear. Their overall expenditures on outdoor, fitness, cycling, swimming, yoga, and roller skating products account for 88.72 percent in this category.
- Psychological health is of equal importance when it comes to women’s preferred consumption. JD Health’s data showed that female users spent more on its platform on services related to personal emotional management (17.5 times), workplace psychological counseling (16.2 times), and marriage counseling (5.6 times) compared with 2021.
- The report also pointed out that women play a leading role in many households in driving sustainable consumption. They showed a stronger preference for energy-saving, recyclable, and trade-in products, especially when shopping for home appliances, decorations and furniture.
Read more about JD.com’s observation and efforts on women’s role in driving sustainable and inclusive development.
Apr 18, 2024|
JD.com Awarded 2024 INFORMS Prize for Excellence in Operations Research and Analytics
JD.com is honored to announce that it has been awarded the 2024 INFORMS Prize. This recognition makes JD.com the first Asia-based enterprise to receive the award, highlighting its pioneering use of advanced analytics and operations research/management sciences (OR/MS) within its business operations.
The INFORMS Prize is awarded an organization that has repeatedly applied the principles of advanced analytics and OR/MS in pioneering, varied, novel, and lasting ways. Previous recipients include Walmart, Wayfair, Amazon, UPS, Booz Allen Hamilton, BNSF Railway, Walt Disney Company, U.S. Air Force, General Motors, Intel, HP, IBM, Ford, Procter & Gamble and GE Research.
Speaking on behalf of the selection committee, Mehmet Gumus, 2024 INFORMS Prize committee chair, remarked: “JD.com is showcasing data science as a source of business success and a necessary element to achieve customer satisfaction with continuous and dedicated practice. JD.com is truly deserving of this prestigious prize, and the entire O.R. and analytics community joins INFORMS in thanking them for their priceless contributions to the field and the business world.”
JD.com’s commitment to enhancing operational efficiency and customer service through OR/MS has been integral to its success. The company has developed an independently managed intelligent supply chain system that utilizes cutting-edge operations research algorithms to optimize warehouse management and logistics operations. This includes the operation of hundreds of intelligent warehouses and dozens of “Asia No. 1” intelligent logistics parks.
“We are honored to accept the INFORMS Prize and will continue to be steadfast in our dedication to leveraging the transformative potential of operations research,” said Sandy Xu, CEO of JD.com. “Our company’s supply chain not only aims to lead the industry, but also enhance the efficiency and well-being of our entire ecosystem.”
By the end of the fourth quarter of 2023, JD’s supply chain infrastructure assets had grown to RMB 153.8 billion, an increase of 16% year-on-year. Managing over 10 million self-operated SKUs, JD has achieved a global leading average inventory turnover of 30.3 days. This operational prowess enables JD to fulfill 95% of retail orders within 24 hours, significantly enhancing customer satisfaction and setting new standards in the industry.
|
JD Super’s Ninth Annual “Baby Party” Campaign: Supporting Families with Newborns
JD Super, JD.com’s omni-channel supermarket division, successfully concluded its ninth annual “Baby Party” campaign, which ran from April 1st to 14th. Collaborating with leading brands from home and abroad, the campaign introduced new products and services designed to improve the shopping experience and reduce expenses for families with newborns.
Pioneering services included the “Fresh Milk Powder Express,” guaranteeing delivery of farm-to-consumer baby formula within 28 days, and the “Free Diaper Offers for Newborns” initiative, set to distribute one million diaper packs annually. Moreover, the “Life’s First Bottle” project significantly reduces the costs of high-quality milk bottles by offering them exclusively online at a 50% discount.
JD Super’s specialized after-sales services extend to over 90% of the company’s self-operated products, offering services such as free returns or exchanges. Another highlight was the introduction of the Chun Rui milk formula, developed in partnership with Feihe, a leader in infant milk production. This collaboration ensures top-quality products at better value for families.
Additionally, JD Super launched an online portal dedicated to public welfare activities, which promotes cost-saving measures, shares knowledge on baby care, and supports charity initiatives.
As part of its commitment to philanthropy, JD Super donated essential baby supplies valued at over one million yuan to 1,000 families in the economically disadvantaged Liangshan Yi Autonomous Prefecture of Sichuan Province, supporting local parents in this region.
The 2024 Report on Cost of Childbearing and Childrearing in China shed light on the challenges faced by parents, including limited free time and growing anxiety over rising costs and product safety. JD Super aims to mitigate some of these concerns by providing support to families nationwide.
JD Auto to Make Moto3 Debut with CFMOTO
