JD.com’s “Green Stream Initiative” Wins WRC’s Award

JD.com’s “Green Stream Initiative” Wins WRC’s Award

by Yuchuan Wang

JD.com’s Green Stream Initiative won the “Sustainable Retailing Initiative of the Year” award, announced by World Retail Congress (WRC) on September 17th during its virtual conference WRC Connected. The WRC, also known as the “Retail Davos”, is a key global retail industry organization designed to bring together a broad group of industry stakeholders to encourage innovation.

Launched in 2007, the World Retail Awards have been recognizing the leading retailers and retail initiatives across a range of categories. This is the first time that WRC awards sustainable retailing, with a focus on the genuine innovations and strategic solutions being developed by retailers that are starting to deliver positive and significant environmental and/or social gains and improvements.

World Retail Awards judges commented that JD’s Green Stream Initiative is “actionable, scalable, measurable and demonstrating meaningful outcomes. This submission demonstrates that organizations can make meaningful change by making wise decisions, collaboration and focus.”

The Green Stream Initiative is JD.com’s key sustainability strategy. Through the initiative, over 5,000 new energy vehicles are currently in use to transport goods, recyclable boxes have been used 160 million times in over 30 cities, and disposable packaging has been reduced by nearly 67,000 tons.

 

(yuchuan.wang@jd.com)

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