Oct 14, 2021|
JD.com’s Seven Ways to Facilitate Elderly People in China
by Vivian Yang
The Chinese “Double Ninth Festival,” which is observed on September 9th on the lunar calendar and falls on Oct. 14th this year, is the customary time when people go to see their parents and show respect to elderly people.
Ahead of this year’s Double Ninth, JD.com initiated a shopping festival featuring dedicated products and services for elderly people, which will last from Oct. 11th to 16th. Here are some glimpses of the plan:
- 100 million+ products
During the festival, JD.com will work with leading brands from home and abroad including Panasonic, BY-Health, Tong Ren Tang, Mengniu, Yili and more to offer an abundant of products favored by elderly customers and to meet their demand, such as thermal underwear, smart toilets, tea set, gold jewelries and more.
Furthermore, JD has developed a number of customized elderly-friendly products based on the C2M (Consumer-to-Manufacturer) model in close cooperation with brands. These products include tailor-made cell phones and wearable devices, cooking oil, dairy and instant oat meal, etc that meets the dietary needs of the elderly, even countryside villas and more.
Some popular products among elderly customers on JD.com
- Housekeeping Services
Besides products, JD.com has its self-operated home cleaning services based on an O2O model. During the festival, the service team will work with local residential communities across Beijing to provide free housekeeping services including cleaning their rooms, windows and household appliances.
A staff of JD Home Cleaning was praised by Mr. Ma, a Beijing resident for her cleaning service
- Healthcare Support
JD Health, the healthcare arm of JD.com offers a full range of medicines and healthcare products that elderly people need via its online platform and offline pharmacies. Additionally, it also provides easily accessible and affordable telemedicine services with a center specifically on geriatrics, attending to both their physical and mental health. During the festival, JD Health has planned several health knowledge sharing and online medical consultation activities to serve elderly people for free.
JD Health’s elderly-friendly smart speaker that directly connects with its telehealth service
- Pet Care
Pets are an indispensable companion for more and more elderly people. On Oct 8, JD Health and JD Pet jointly launched JD Pet Hospital, an internet-based platform to help users access vets and healthcare supports with 24/7 response online and easy connections to offline services. The service aims to bring more convenient, reliable and affordable pet care support for pet owners, relieving elderly people’s burden to take care of their pets.
- Customized Shopping App
This May, JD.com introduced an App version tailored to elderly users’ needs, featuring a simpler interface, larger font size and easier ordering process. Additionally, JD Logistics created a streamlined mini program that makes it easier for elderly users to send and track transportation information of their parcels.
- Service Corners in Physical Stores
Shopping in physical stores remain the primary way for elderly people to get their digital products. In JD’s offline chain stores selling home appliances, digital products and more, staff have set up special service corners for elderly people on product demonstration, selection and usage guidance.
A service corner for elderly customers in a JD home appliance store
- Smart Applications to Support Community Work
JD Technology is working with the local government in Tianjin to build digital systems including a database to better manage elderly residents’ information, a website to publicize relevant service information and a smart platform that can make phone calls to hundreds of elderly people daily so as to regularly check their status, send important reminder messages, detect risks and quickly respond to emergency alerts from elderly people’s homes.
According to the latest census in 2020, China has 264 million people aged above 60, accounting for 18.7% of the overall population. Among them, nearly 191 million are above 65, which makes 13.5%. In face of this fast-growing population, the consumption goods department of the Ministry of Industry of Information Technologies (MIIT) has been promoting the establishment of an industry system to produce more products that can satisfy the needs of elderly people in China. The shopping festival is the second annual edition JD has held under the guidance of the MIIT.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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