Apr 9, 2021|
JD Launches Home Cleaning Service
by Vivian Yang
JD.com launched a home cleaning service operated fully in-house on Apr. 8, which marks another big step for the e-commerce giant in the local service market. The company’s trust-based and high-quality brand image gives it a leg up when introducing its self-managed domestic services and addressing some knotty problems in this industry.
According to JD’s website, customers can enjoy four main benefits of home cleaning services: standardized services – all cleaners need to complete strict training programs provided by JD and pass more than one hundred skill tests both in written and practical to get the qualification to serve on JD’s platform; transparent prices – consumers just follow the fixed price rates on JD’s app to order services and add hours for any overtime work via the platform; customer service hotline – customers can feedback to JD’s own customer service hotline anytime for the company to track and ensure the quality of the cleaning service; three layers of insurance – for each service order, JD will purchase personal safety insurance for both the customer and the cleaner, as well as the insurance against damage or loss of customers’ property.
As part of the standardization effort, each JD cleaner must be equipped with more than 30 items in their toolkit. For example, the cleaning cloth set alone includes nine towels and four rags that are specified to be used in different rooms to ensure hygiene and cleaning effectiveness.
Cleaners need to follow multiple anti-COVID measures to conduct the door-to-door service, such as showing their health code, wearing masks and shoe covers, strictly adopting the seven-step handwashing technique, taking all waste with them in customized trash bags after service and more.
“This home cleaning service is a new addition to JD’s local life service offerings within a 3 kilometers radius,” said Keren Wu, general manager of JD’s local life business unit. “Such JD-standard premier services in customers’ vicinity will be gradually introduced in Beijing, Shenzhen, Shanghai, Guangzhou, Hangzhou and more cities.”
In addition to home cleaning, JD operates a number of local life services in-house including food delivery, car maintenance, pharmacy, healthcare services and more.
Jul 20, 2021|
Givenchy Beauty Unveils Flagship Store on JD.com
by Hui Zhang
Givenchy, a luxury fashion and perfume house under LVMH, launched a beauty flagship store on JD.com on July 15th, aiming to bring its various high-quality cosmetics products to a wider range of consumers in China.
Through the partnership, a full line of Givenchy’s beauty products will be available on JD.com including its bestseller Le Rouge 306 lipstick, Prisme Libre Loose Powder, and L’Interdit Eau De Parfum.
Among the key reasons why Parfums Givenchy chose to partner with JD.com are a guarantee of authenticity, high-quality consumers with strong consumption power, and unparalleled logistics speed. During the 618 Grand Promotion (June 1-18) this year, JD.com reported a total transaction volume of over RMB 343.8 billion yuan. For future cooperation, both sides have agreed to apply JD’s premium JD Luxury Express service to provide consumers with a highly-personalized and intimate shopping experience, and AR technology to make it possible for consumers to try make-up online.
“With JD’s platform capabilities and its high-quality services, we hope to engage more Chinese consumers who appreciate the beauty of Givenchy brand”, said Sheen Zhang, general manager of Givenchy Beauty Greater China.
“Our cooperation with Parfums Givenchy, another brand of LVMH, will bring a wide range of beauty choices to Chinese consumers. Both sides will also explore innovative cooperation to bring more surprises to Chinese consumers,” said Terry Wang, general manager of JD Beauty.
Jul 12, 2021|
Danish Ambassador and Faroes Representation Head Visit JD to Expand Cooperation
by Ling Cao
The Ambassador of Denmark to China, H.E. Thomas Østrup Møller, and Head of Representation of the Faroes, Mr. Sigmundur Isfeld, as well as the Denmark delegation with brands representatives from Arla, Carlserg, Chuner and Danish Crown, visited JD’s SEVEN FRESH Dazu store in Beijing on July. 9 to discuss the potential cooperation between Denmark and JD.com.
During the event, Ambassador Thomas accepted the “Friend of JD – Excellent Growth Partner” award, which commemorates the wide-ranging and successful development of the working relationship between Denmark and JD.com.
Larry Lee presented the award to Ambassador Thomas
“We are here to expand the cooperation we have with JD. I believe this way of working with the market is quite amazing and this is also something we can learn in Denmark. I do believe we are entering some very interesting territory, and I do encourage (Denmark) companies to use all of their ability to take advantage of (JD),” said Ambassador Thomas.
“For the benefit of JD, our exporters, and Chinese customers, we should enhance our cooperation and see in the future how we can make your platform our platform,” said Isfeld.
Historically, Danish brands including Lego, Danisa cookies, Arla dairy, B&O and Ecco have been popular on JD. Furthermore, JD Health and the Kingdom of Denmark have recently pursued further cooperation in the health and wellness sector.
“We are grateful for the Danish Embassy’s support of JD’s retail business over the years. The ambassador is a strong advocate for promoting the cooperation between Denmark and JD.com, China’s largest retailer, online or offline,” said Larry Lee, vice president of JD.com. “We are thrilled that we are further expanding our partnership into other areas, such as healthcare, and hope this is only the beginning of more to come.”
James Ye, general manager of JD Fresh shared during the event, “Denmark is a country with high-quality agricultural resources and has had a good trade relationship with China for a long time. Since JD Fresh’s establishment in 2016, it has maintained a close relationship with corporations from Denmark. We have launched lots of seafood online from Greenland and the Faroe Islands, and daily consumer products such as pork, cream and cheese.”
“They are becoming more and more popular on our platform. The sales of these products on JD.com have maintained rapid growth in the past few years,” added Ye.
Clark Meng, general manager of merchandising at SEVEN FRESH, hosted a tour with the delegation at the store, introducing the omni-channel operation, which is a growing trend for the Chinese market.
The event was part of JD’s overall celebration of this year’s 618 Grand Promotion, one of the biggest mid-year shopping festivals in the world. The promotion also featured an earlier event at JD headquarters on June 18, JD’s 18th anniversary, attended by embassy representatives of 15 countries in honor of their efforts to foster a positive trade environment between their respective countries and China, and in contributing to the increasing internationalization of JD’s 618 Grand Promotion.
Banner photo: Ambassador Thomas (fifth from the right), Mr. Sigmundur Isfeld (fourth from the right), Larry Lee (sixth from the right), James Ye (seventh from the right) and Clark Meng (sixth from the left) attended the event with Denmark and JD.com representatives.
JD App to Provide Senior-friendly Services
