Sep 23, 2020|
JD Customers Buy Villas Online for their Parents Before Mid-Autumn Festival
by Rachel Liu
Many customers know JD as the destination for electronic products, consumer goods or luxury products. But now, customers can also place orders for villas from third-party merchants on JD. The merchants can provide full service design, renovation and decoration support for villas in the countryside. As Mid-Autumn Festival is around the corner, many JD customers who ordered the villas are preparing to move into the new home with their families to enjoy the holiday, which is marked by family reunions.
Mr. Wu is an owner of a 4S car store in Changsha, Hunan province. His parents live in an over 20-year-old apartment in their hometown, a small city called Xiangtan. The apartment is aging, and there are problems with its electric circuitry. Mr. Wu first decided that he would like to build a villa for his parents in their hometown by himself, but as he was too busy to oversee the project and the construction was delayed for a long time. While Mr. Wu was browsing on JD one day in September 2019, he found that there are merchants on JD that can provide the full service villa construction in the countryside. “I can build a villa for my parents and don’t need to worry about all the details. That’s amazing,” said Mr. Wu.
In September 2019, Mr. Wu ordered a villa from BoHome, a third-party merchant on JD. The construction began in October and was planned to finish in six months, but due to COVID-19, completion was postponed to August 2020, just in time for Mr. Wu’s family to move in the new villa for the Mid-Autumn Festival.
Ms Zhou from Xiangning, Hunan province also received a villa that her children bought for her as a Mid-Autumn Festival gift. With an increasing number of customers ordering villas online for their parents, JD and BoHome are working together to upgrade the service, and customize the furniture for the whole house according to customers’ needs. Before they order the villas, BoHome will also offer one-on-one consultancy to understand the customers’ demands. JD, Bohome and leading villa merchants are now offering special discounts for customers who want build their own villas in the countryside ahead of the Mid-Autumn Festival.
Jul 28, 2021|
Benefit Cosmetics Opens Flagship Store on JD.com
by Siyi Zhao
Benefit Cosmetics, the beauty brand under world’s leading luxury products group LVMH, launched its online flagship store on JD.com on July 21. The launch of the online store allows Benefit Cosmetics to bring its instant beauty solutions and various high-quality cosmetics products to more Chinese consumers with authenticity guarantee, the fastest delivery, and customized allergy insurance from JD.com, the leading e-commerce platform in China.
Founded in 1976, Benefit Cosmetics believes laughter is the best cosmetics, and has swept the world with one-of-a-kind cult favorite products like the POREfessional Face Primer, Precisely My Brow Pencil and Dandelion Brightening Finishing Powder. This time, Benefit Cosmetics also brings its new product of its fan-favorite POREfessional family – the POREfessional: Super Setter. to consumers on JD.com, which help to keep makeup looking best for long.
Other than the new product launching, Benefit has chosen JD beauty for a reason. “The all-stops-covered delivery operation and service of JD.com allows Benefit Cosmetics to engage with wider range of consumers in China and provide them the make-up product in the way they prefer. “said Yan WANG, the Brand General Manager in Greater China of Benefit Cosmetics. “We believe that the cooperation with JD.com will provide more shopping options and convenience to all beauty lovers in China.”
These years, the world has witnessed the burgeoning increase of luxury cosmetic brands in the Chinese market, especially the contributions from young customers. In response, JD.com has launched cooperation with a series of beauty vanguards to expand its beauty blueprint.
JD Beauty has also endeavored to attract more loyal youngsters through live-streaming campaigns and marketing during shopping carnivals, a strategy which is highly matched with benefit’s product positioning and targeted customers.
“Together with the beauty brands, JD Beauty is pumped to provide the consumers with abundant and quality products through our advanced joint efforts in the key fields like big data, marketing along with supply chain,” said Terry Wang, general manager of JD Beauty.
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L’Oréal’s Kiehl’s Joins JD.com’s Beauty Camp
by Siyi Zhao
JD.com has ushered in a flagship store of Kiehl’s on July 20, to provide JD customers with natural extract skincare products. The partnership is a natural fit, thanks to the e-commerce platform’s promise of authentic products and a self-run delivery service ensuring safe and timely delivery.
The launch follows the opening of a series of other L’Oréal brands’ flagship stores on JD.com including Helena Rubinstein, Lancome, and Biotherm, which has further enlarged the platform’s beauty camp.
Nowadays, bearing the anxiety of “facial attractiveness,” Chinese consumers have become more and more concerned about skin health. Meanwhile, according to the 2021 New Consuming Trend Report on Facial Attractiveness Economy released by China Business Network’s big data center together with a retailing think tank, people tend to opt for products with natural extracts.
This latest launch on JD.com will put nearly 50 kinds of Kiehl’s products on shelves, including their star products Calendula Herbal-Extract Alcohol-Free Toner, Rare Earth Deep Pore Minimizing Cleansing Clay Mask, along with Avocado Eye Cream, which are all well known for their various natural extracts.
“JD Beauty has maintained a group of female and young customers because of its authentic goods and convenient service,” said a representative from JD Beauty. “These people, who have great consuming potential, are here for the high-quality products. So Kiehl’s is filling in JD consumers’ incremental demand for choices of natural extract brands.”
According to Kiehl’s, backed by 170-year apothecary experience, it was one of the first companies to proudly list ingredients on its product labels, and has always been dedicated to immersing their frontier science philosophy in formula development.
JD Brings Popular Italian Tires to the Chinese Market
