Apr 7, 2020|

JD Data: Consumers Embrace Outdoor Activities in Spring

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by Hui Zhang

The JD Big Data Research Institute released its Spring Outing Consumption Trends showing people are going outside for more outdoor activities as COVID-19 is easing. Comparing the data from March 1-17 with that of February 1-17, trends indicate two types of activities: ‘family outings by car’ and ‘outdoor activities’.

According to the data, sales of automotive supplies on JD increased by over 140%, with tires, gasoline, automobile data recorders, motorcycles and in-car mats becoming the most-popular products. Other products also saw a relatively high growth in sales. Sales of car refrigerators increased 302%, and sales of GPS increased 241%. Sales of car maintenance-related products and services have increased by over 180%.

More people are starting outdoor sports as the epidemic has ebbed in China. Sales of cycling related products, fishing supplies, sportswear and other related goods more than doubled month-on-month. Sale of sports shoes and bags, outdoor shoes and clothing, sports protective equipment, and sporting goods also increased by 73%, 72%, 65% and 47%, respectively. JD’s data reveals that sales of running shoes increased by nearly 100% and skipping ropes increased by 50%. The most popular ball games are basketball, badminton and table tennis in terms of sales performance on JD. Sales of sweatpants, sportswear, fitness clothing and sports underwear increased by 106%, 165%, 113% and 141%, respectively.

Sales of fishing supplies increased by 155% month-on-month, of which the sales of fishing clothing, fishing lines, fishing gear kits, auxiliary equipment, fishing boxes and fishing chairs, bait, fishing accessories and reels increased by 367%, 268%, 242%, 219%, 211%, 187%, 187% and 179%, respectively.

According to JD’s big data, male consumers have a stronger demand for spring outing products with the proportion of their consumption in outing related products being 35.8% higher than that of the whole category on JD. The proportion of Spring outing products consumption among the 25-45 age group is 12.1% higher than that of the whole JD’s platform.

 

(zhanghui36@jd.com)

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