JD Data: Zeal for Home DIY Drives up Sales on Hardware Tools

JD Data: Zeal for Home DIY Drives up Sales on Hardware Tools

by Vivian Yang

Home DIY is a new trend in China emerging as people spent more time at home this year. JD’s big data showed that in the past 6 months, sales of domestic hardware tools increased 100% year-on-year. Tools from famous Chinese brands with both practical and trendy designs are the new favorites for customers, especially for young men.

From August 3rd -7th, a hardware tools show was held on JD.com, offering a variety of products from famous brands such as Dongcheng, Deli, Worx, and Jimi.

Here are some new products that have been well-received by customers during the show:

  • The All-in-One Electronic Drill

Drilling and screwing are the most common work at home activities. The Dongcheng WJZ1201 12V lithium battery electric drill combines these two functions for all kinds of assembly need so people don’t need to keep a bunch of different screwdrivers at home. With a battery life up to 50 minutes that meets most of DIY needs, this exclusive offer on JD is an ideal choice for many Chinese families.

  • The Hot Glue Gun for Kids

DIY with tools is beneficial for children’s hands-on ability and a good activity for parent-child interaction. Deli’s hot glue gun for kids is very easy for them to use and carefully designed to meet the 3C national product safety certification. No matter how the drill is held in hand or placed on the table, the special design will protect the user and the table from getting burnt.

 

  • Customized Drill Combo Toolkit Made from Customer-to-Manufacturer (C2M) Model

WORX and JD have jointly introduced an electric drill combo tool kit through the C2M model. The kit contains 59 components covering almost all kinds of home DIY needs. WORX’s lithium ion cordless combo tool kit WX1295 was the most popular product during this year’s 618 shopping festival.

  • A Toolkit of Both  Electric and Manual Tools

Disassembling, peeling wires, nailing, plumbing… JIMI’s new combo kit provides a comprehensive toolkit solution. In addition to the electric drill, the set also contains all kinds of pliers, screwdrivers, wrenches and hand tools such as a claw hammer and a tape measure.

 

(vivian.yang@jd.com)

 

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