Feb 10, 2021|
JD Delivers Mom’s CNY Gift from the Mainland to Her son in Taiwan
by Ling Cao
There’s a Chinese tradition to wear red-colored underwear to welcome the new year, especially during one’s own “zodiac year” for extra luck. (The Chinese lunar calendar includes a cycle of twelve years, with each year represented by an animal.) One young man, Xin Wang, who is studying at a university in Taiwan, unexpectedly received Year of the Ox-themed red underwear purchased by his mom on JD just ahead of Chinese New Year (CNY).
Due to the distance, Wang’s mom was very anxious that her son may not be able to receive the gift. Fortunately, she found that JD could deliver to Taiwan and Hong Kong. After she found the perfect gift, the parcel traveled all the way from mainland China to Wang’s doorstep in Taiwan in seven working days. JD is responsible for the warehousing and delivery in mainland China, and works with a logistics provider for last mile delivery in Taiwan.
This is also a first holiday delivery received by Wang. Although he doesn’t subscribe to old traditions, he felt a sense of warmth from his mom, he said.
Jing Zhang, who works at JD’s customer service department shared, “Because the delivery was done by our partner, the tracking information didn’t update that fast on JD app. Wang’s mom called me to check the logistics details every day until her son finally received the parcel. I can feel how much she cares about her son.”
Jing Zhang
This is just one example of how JD can help customers when they are in need. A teenager, 14-year old Xue who was raised by his mom alone, bought a birthday cake for his mom recently with the help of JD’s customer service team.
Due to the uncertainty of COVID-19, Xue’s mom will stay in the city where she works, Beijing, during Chinese New Year. Xue will stay in their hometown of Mianyang, Sichuan province for schooling. This is the second year in which they will be apart during CNY.
Xue’s mom is a food delivery courier, and Xue worried that she wouldn’t have time to celebrate her birthday. One night in late December, 2020, Xue contacted JD for help. Xue said, “I only have RMB 130 yuan, but I was wondering if I can buy a birthday cake for my mom, as tomorrow is her birthday.”
Linyu Fan, who works at JD’s customer service center picked up the call, and carefully suggested several cakes which could be delivered the next day. Xue chose a cake with peach flavor, which is his mom’s favorite flavor.
Linyu Fan
Fan’s help brought a happy ending. The next day night, Fan received a short video from Xue showing his mom happily enjoying the cake and blowing out candles.
JD always holds the customer first as a business priority. During CNY, JD will continue to operate, providing integrated services covering sales, customer service and logistics down to the last mile.
Dec 13, 2024|
JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch
On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.
Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.
To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.
Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.
“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.
(vivian.yang@jd.com)
JD Supports E-Vouchers Distribution in Beijing
