- Dec 01, 2020
- Business Update
JD Exclusively Sponsors Tom Dixon at “Design Shanghai”
by Hui Zhang
JD.com sponsored Tom Dixon, a renowned British design and manufacturing brand specialized in lighting and furniture, to attend 2020 “Design Shanghai”. All of its art pieces presented will be available on JD.
Tom Dixon will showcase its best-selling collections including the Beat series and Melt collection lighting series which are widely collected by world-famous museums as well as nearly 100 products such as lights, vases, and cups, among others.
Consumers can scan the QR code on the product card and buy it at the official flagship store of Tom Dixon on JD.com.
Tom Dixon launched a flagship store on JD.com on May 30th, making JD the first e-commerce platform to partner with Tom Dixon in China. Leveraging its logistics capabilities and premium services such as the JD Luxury Express white-glove service, JD worked together with Tom Dixon to provide the brand’s high-quality products to Chinese consumers in a timely manner. JD also helped the brand to increase followers through livestreaming. According to JD’s data, Tom Dixon’s followers were increased by 31.7% through a single livestream on JD.
“Tom Dixon’s joining JD will bring more high-end household products to Chinese consumers. JD will help Tom Dixon to better target its potential consumers by sharing market insights with the brand,” said Kevin Jiang, president of international business at JD Fashion and Lifestyle.