JD Forms Health Sterilization Alliance with Home Appliance Brands

JD Forms Health Sterilization Alliance with Home Appliance Brands

by Ling Cao

JD formed a health sterilization alliance with home appliance brands, including Canbo, Midea, Fotile, Robam and more, aiming to provide customers with a healthy lifestyle when shopping.  This was announced Jan. 25, when JD kicked off its second annual health sterilization week from Jan. 22 to Jan. 28.

Livestream initiative on Jan. 25

During the week-long event, JD held a livestream event with brands under the alliance. In addition to providing various benefits and discounts to customers, Canbo and Midea decided to donate 1% of the sales generated from the livestream to Shunde Charity Federation in order to support health related programs. The livestream attracted over 880,000 viewers.

Bo Ye, general manager of JD’s kitchenware department said, “Customers have heightened awareness of health-related products under the COVID-19 situation in 2020. The alliance aims to provide high quality and health conscious products to customers.”

Bo Ye

Yongguang Li, executive vice president at Canbo, said: “Canbo actively responds to the nation’s encouragement to promote health related industries. The initiatives with JD are of great significance to us.”

Canbo and JD are long-term partners. Leveraging JD’s big data and customers’ feedback for purchasing smart and built-in disinfection cabinets, both companies have launched a C2M (Consumer-to-Manufacturer) cabinet powered by AI. The product went on sale on JD in October 2020 and got good feedback from customers.

 

(ling.cao@jd.com)

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