May 16, 2022|
JD Fresh Drives Magnum Sales Through Cold Chain Logistics and Omni-channel Retailing
by Mengyang He
JD Fresh, JD.com’s fresh food business, initiated the Magnum Brand Day on May 14, aiming to further drive sales of the world-renowned ice cream brand Magnum through JD.com’s cold chain logistics and omni-channel retailing.
As a signature ice cream brand under Unilever, one of the world’s largest consumer goods companies, Magnum has been dedicated to fulfilling consumers’ diversified needs through its both delicious and visually appealing ice cream.
Propelled by consumption upgrading and increasing demand from consumers, the ice cream market in China is gaining momentum year by year. According to the China Association of Bakery & Confectionery Industry, China’s ice cream market grew from RMB 64.5 billion yuan in 2016 to RMB 72.4 billion yuan in 2020, and is expected to scale up by 22 percent each year leading up to 2025.
With JD Fresh’s cold chain delivery service powered by JD Logistics covering more than 300 cities across China, JD’s nationwide cold chain logistics network has ensured that Magnum’s ice cream products are delivered to consumers’ door steps frozen and safe. Due to JD’s omni-channel capabilities, consumers can readily have on-demand access to Magnum’s products through JD.com.
According to JD.com’s fourth quarter and full year 2021 results released on March 10, JD.com has successfully built collaborations with more than 370 supermarkets including Walmart and Yonghui, covering over 34,000 stores with over three million SKUs, and providing consumers with on-demand shopping options through JD.com’s app, which gives customers access to JD.com’s one-hour delivery service in nearly 400 cities in China.
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
JD.com Named in China’s 2022 Industrial Internet Platform Recognition List
