Dec 14, 2020|
JD Fresh Launches Premium Alliance with Cherry Merchants
by Ling Cao
JD Fresh launched a premium alliance with cherry merchants who have opened third party stores on JD. Speaking at a press conference held in Shanghai today, Xiaozhou Zhou, head of fruits division at JD Fresh said, “By integrating JD’s high quality resources in supply chain, logistics and talent for first party fruits, we hope to empower our third party merchants with services, in order to provide a superior fruit shopping experience for customers.”
In the first phase, the alliance will target the cherry category, with merchants in the alliance benefiting from JD’s integrated supply chain starting from Chile. Additionally, the products from the alliance will have the JD High Quality authorization.
Signees at the ceremony, front row from left to right: Kunpeng Du, head of JD’s Daiyang flagship store, Xiaoyan Chen, representative from Shanghai Yuqian supply chain management corporation, Yuhang Hu, representative of e-commerce department at Dalian Yidu, Lilin Han, head of JD’s Tongcheng Guoxian fresh produce store.
Witnesses, second row from left to right: Tian Yuan, head of imported fruits in B2B at JD Fresh, Liang Yu, deputy GM of Shanghai Yuqian supply chain management corporation, Xiaozhou Zhou, head of fruits at JD Fresh, Kai Zhao, deputy GM at Dalian Yidu.
To address the industry pain points for nonstandard supply chain resources for imported fruits, JD Fresh has formed a special team to optimize the supply chain, starting with the cherry category. Later JD plans to expand the services to other categories, including durian, mangosteen and blueberry. JD also provides other resources to help merchants expand their imported fruits sales, including traffic flow, marketing and quality control training.
During the conference, JD announced plans to launch a C2M tailored cherry gift box decorated in red and featuring the zodiac cow, which aims to appeal to Chinese customers purchasing new year gifts.
The C2M tailored cherry gift box
Zhou added, “We hope the program will truly help our merchants improve their supply chain efficiency and lower down the cost, resulting in an industry upgrade to high quality and integrated supply chain.”
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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