Dec 14, 2020|

JD Global Sales Sees Robust Sales Growth During 12.12 Campaign


by Martin Li

JD’s outbound e-commerce platform, Global Sales, witnessed 273% YOY growth in transaction volume in the latest 12.12 campaign, which lasted from Dec. 1-12.

The number of users of the platform increased by 284% YOY during the campaign. The platform was mainly popular with overseas Chinese.

The top four markets leading the transaction volume growth were the United States, Canada, Hong Kong, and Japan.

Among the fastest-growing products were books, home cleaning products, toys, food and beverages.

“The big sales numbers reflect not only overseas Chinese’ recognition of products and their quality from [China] but also JD’s commitment to quality products and services. Global Sales will continue providing the best cross-border shopping experience for consumers around the world,” said Chris Cui, head of JD Global Sales.

During the campaign, Global Sales also cooperated with JD Health to provide overseas consumers with free online medical consultation services.

Global sales partnered with over 10,000 convenience stores in Hong Kong, Macao and Taiwan to increase consumers’ awareness of its services including delivery discounts through marketing campaigns.