Jun 30, 2022|

JD Fresh Pushes Forward Direct Procurement Capabilities


by Mengyang He

JD.com’s fresh food business JD Fresh is committed to further elevating its direct procurement capabilities, based on its global network, quality control system, cold chain logistics, and a large customer base. This is the key message giving by Mr. Yu Zhao, GM of Meat, Poultry and Seafood Business of JD.com, at the Online Forum on Imported Food Materials And Consumption Trend held on June 30.

As of now, JD Fresh has already signed cooperation agreements with partners from nearly 20 countries and regions, and established long-term partnerships with industry leaders, including Tyson from the US, JBS from Brazil, Anchor and Silver Fern Farms from New Zealand, and Rangers Valley from Australia.

Full blood Wagyu M9+ beef from Rangers Valley

During a steak promotion earlier this year, the transaction volume of Australian steak products accounted for 53 percent of imported steak products sales on JD.com, according to Xiaozhou Zhou, general manager of JD Fresh. “As JD Fresh is committed to providing high-quality fresh food to our consumers, we will also explore the U.S. market to bring more premium meat products to the Chinese market,” he said.

In addition to meat products, China’s import volume of aquatic products totaled 5.39 billion US dollars in the first four months of 2022, marking a YOY growth of 37.05 percent.

MSC Certified Manila Clams

The size of China’s e-commerce market for fresh food has maintained steady growth in recent years. According to an industry report, the transaction volume of fresh food products generated through e-commerce in China reached RMB 465.81 billion yuan in 2021, recording a YOY increase of 27.92 percent.