Jun 30, 2022|

The J Shop Boosts Sales of French Swimming Gear Brand


by Mengyang He

With an aim to further enhance its omni-channel retailing with a seamless customer experience, the J Shop, a recent upgrade of JD.com’s Fashion and Lifestyle business, initiated the arena Brand Day on June 28, intending to boost sales of “arena”, the French swimming gear brand ahead of the summer heat.

Founded in 1973, arena keeps innovation in its heart, offering a range of best-performing equipment and apparel, both professional and beginner-friendly, including swimwear, beachwear, two-piece swimming suits, swim goggles, sport sandals, water shoes, swimming caps, towels, training tools, and more.

During the arena Brand Day, consumers not only had access to arena’s excellent selection of products, such as high-quality and well-fitting swim goggles, swimming caps, and swimming suits, but also enjoyed several discounts introduced by the J Shop.

Through the integration of commodity and service capabilities in omni-channel retailing covering the categories of apparel, lifestyle, cosmetics, sports, luxury fashion, watches and more, the J Shop provides a one-stop solution with full-scenario and omni-channel approaches, increasing awareness and sales opportunities for brands and products across both online and offline channels.