Oct 30, 2020|
JD Health Empowers Partners through Omnichannel and Integrated Services
by Hui Zhang
Telemedicine has been thrust into spotlight since the outbreak of COVID-19 in China to cope with the unprecedented demands for healthcare resources. The pandemic helped drive Chinese consumer behavior changes and accelerated the digitalization of healthcare industry. JD Health, as one of the major players of healthcare industry, embraced the change and empowered its partners through omnichannel solutions, lower-tier cities penetration, and integrating medical services with products to bring easy access to patients.
Omnichannel Solution
JD Health has retail and wholesale businesses covering pharmaceuticals, medical devices, and other healthcare products, both online and offline. The omnichannel solution is aimed at fulfilling consumers’ increasing healthcare consumption needs anytime and anywhere.
For example, JD Health worked with offline medical institutions and pharmacies to provide customers with a one-stop service experience that covers online medical consultation with Traditional Chinese Medicine doctors, filling prescriptions, preparing herbal decoctions and delivering the medicines to customers’ homes.
Through cooperation with offline pharmacies, JD Health developed an omnichannel medicine delivery service to help pharmacies benefit financially, while providing rapid drug delivery services to patients. The service now covers more than 200 cities across China. Consumers can place orders in nearby pharmacies through the service based on their locations, and the drugs are guaranteed to be delivered in 30 minutes. Additionally, JD Health also provides convenient medical services to consumers through JD’s offline self-managed pharmacies, offline pharmacies in partnership with JD Health and drug vending machines.
As of June 2020, there were more than 9,000 third-party merchants on JD Health, providing consumers with a wide range of medical product categories – complementing its first party business.
Empowering Lower-tier Cities
Pharmacies in China’s rural areas account for over 93% of the total number of medical institutions in China. However, problems such as an inefficient medical supply chain and chaotic procurement channels can result in drug shortages and expired drugs, making it difficult to guarantee drug safety for people living in rural areas.
To address the situation, JD health empowers rural offline pharmacies through its B2B business platform- JD Medicine Procurement to improve the circulation efficiency of traditional channels, and increase the transparency of information.
As one of China’s large-scale third-party pharmaceutical wholesale platforms, JD Medicine Procurement facilitates the digitalization of rural clinics by offering offline pharmacies with intelligent marketing tools, enriching healthcare product categories including medical devices, and trainings to physicians, thus ensuring drug safety and price stability to people living in rural areas.
Integrating Medical Services with Products
As one of the fastest-growing internet healthcare platforms in China, JD Internet hospital is already contracted with over 65,000 practicing physicians on its platform. Over 80% are of or beyond attending doctor’s level and 62% from AAA hospitals ( the top-tier hospital In China) So far, JD Health has opened 17 specialized medical centers online, including a Respiratory Center, a Diabetes Center, a Hepatology Center, an Oral Care Center and more. The “family doctor” telemedicine services program launched this August is tailored made to provide timely, consistent and comprehensive primary healthcare support for Chinese families. It targets serving over 50 million Chinese families in the next five years.
Consumers of JD Health’s retail business who have been attracted by a variety of drug brands, high-quality products and effective consumer experiences are willing to try healthcare services on the platform, including online medical consultations. Likewise, online healthcare services provide a superior experience, thereby attracting consumers to other healthcare management services on the platform, such as chronic disease management and family doctor services.
“ ‘Internet + Healthcare’ is reshaping the industry and provides us immense opportunities to work with our partners so as to construct a win-win healthcare ecosystem,” said Lijun Xin, CEO of JD Health.
JD Health held its partners conference on October 29th in Chengdu, and announced that the company will provide a digitization-driven full-user lifecycle and scenario health management platform with supply chain as the core, and medical services as the starting point.
Mar 15, 2024|
JD Health Enhances Eldercare Services with Key Partnerships at Beijing Conference
On March 12th, JD Health held its fourth annual Partner Conference, coinciding with the Eldercare Consumption Summit in Beijing. The event attracted over 400 attendees, including eldercare specialists and industry representatives, and focused on developing a healthcare system that is both inclusive and adaptable, catering specifically to the dynamic needs of China’s aging population.
During the summit, JD Health established partnership agreements with ten industry-leading brands, including 3M, Cofoe, Yuwell, Haier, Innuovo, ITD GmbH, LePu Medical, Mateside, Omron, and Sonova. The partnerships also marked the establishment of the “Eldercare Brand Alliance,” dedicated to propelling innovation in eldercare services and products, ultimately improving the quality of life for senior citizens through collective efforts.
Jin Enlin, CEO of JD Health, highlighted the company’s commitment to leveraging collaborative resources to scale, standardize, and strengthen recognizable brands within the burgeoning silver economy. This strategic approach is poised to deliver unparalleled care and support to the elderly.
As China’s premier online health platform, JD Health offers a diverse range of over 30,000 brands and numerous subcategories in eldercare. Its expansive offerings cover various needs, from mobility aids to in-home care solutions, emphasizing a professional and user-centric ecosystem for eldercare products and services.
In January, JD Health launched a dedicated eldercare channel to provide a wide selection of products and services specifically designed for the elderly. The channel facilitates everything from the installation of nursing beds and at-home hearing aid services to 24/7 specialized online customer support, aiming to close the gap between professional healthcare services and the elderly community.
JD Health has also effectively integrated its online and offline services to establish a comprehensive eldercare service system. This includes setting up hearing centers and offering services such as medical escorting and quick home check-ups, enhancing the overall accessibility of eldercare.
With nearly 300 million people aged 60 and above, China’s silver economy is expanding rapidly. JD Health remains dedicated to serving this demographic, continuously working to improve the quality of life for senior citizens nationwide.
Jan 31, 2024|
JD Health Launches Comprehensive Elderly Care Channel, Delivering Online Health Solutions for China’s Aging Population
JD Health has recently unveiled an elderly care channel on its app, aiming to establish a comprehensive platform catering to various healthcare needs for China’s aging population. This initiative is integral to JD Health’s goal of becoming the first portal for online health consumption.
The specialized channel is designed to offer a broad range of services, addressing eight critical aspects of elderly care. These include health monitoring equipment, daily living and nursing, assistance products for mobility and personal care, physiotherapy and traditional Chinese medicine treatments, smart technology products tailored for the elderly, nutritional supplements and foods, medications for chronic illnesses, and home-visiting nursing care. This comprehensive approach reflects JD Health’s commitment to meeting the multifaceted needs of the elderly community.
A cornerstone of this initiative is the integration of JD Health’s “Family Doctor” program within the elderly care channel. This innovative program offers 24/7 health consultations, year-round health monitoring, and personalized advice for managing health and wellness.
JD Health has gone a step further to ensure usability and accessibility for senior citizens by offering services such as doorstep installation of nursing beds and hearing aid fittings, ensuring that the challenges often faced by the elderly in using these products are comprehensively addressed.
The launch of the elderly care channel coincides with the approaching Chinese New Year, a time when tradition encourages showing respect and love to parents and the elderly.
In response to JD’s recent initiative promoting the distribution of essential goods to underprivileged areas, Xiao Le, a Gen Z user of JD’s app expressed a wish in JD’s app to provide respiratory relief products to a nursing home on the outskirts of Beijing, a place where she had volunteered previously. JD Health promptly teamed up with brands and charity organizations, donating over 1,000 pieces of nebulizers, oxygen concentrators, ventilators, blood pressure monitors, blood oximeters, heating patches, “JD Family Doctor” smart speakers, and other health supplies, as well as mobile phones for the elderly at the nursing home.
According to 2022 statistics from China’s Ministry of Civil Affairs, the country’s population aged 60 and above has reached 280 million, with 90% of the elderly preferring home care. This represents a significant opportunity within the silver economy, one that JD Health is strategically positioned to lead and serve.
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