Nov 9, 2022|
JD Health Integrates Pet Pharmacy and Hospital for One-Stop Service
by Vivian Yang
JD Health unveiled its pet care solution under the new brand of “JD Pet Health,” which consolidates both pharmacy and medical services for pets as two core businesses – a pioneering model in the Chinese market for pet health, both online and offline, all in one stop.
An All-Category Online Pharmacy for Pets
JD Health’s Pet Pharmacy is the first of its kind in China that offers comprehensive and trustworthy pet health products of all categories, types and brands, to better support people in caring for their pets in a more scientific and stress-free way, said Wenbo Tong, general manager of the health department of JD Pet Health, at the brand launch ceremony on November 1 in Beijing.
The brand launch ceremony of “JD Pet Health”
Products on the JD Pet Pharmacy range from medicines and nutrition to medical devices, with sub-categories segmented into prescription drugs, OTC skin and digestive drugs, fitness devices, prescription food, and more.
By virtue of JD’s logistics competence, pet owners can expect product orders to be delivered in a timely manner, in as fast as mere minutes.
Representatives of an array of pet health brands such as Elanco, Puainta, Zoetis, Boehringer-Ingelheim, Nourse, RedDog, IN-PLUS and more attended the ceremony and discussed their cooperation prospects with JD Health, including their upcoming products.
JD Health made the acquisition of JD Retail’s pet health products business this June, paving the way to close a pet service loop of “medicines + medical treatment.”
A Worry-Free Service for Furry Friends
“JD Health’s internet pet hospital, established in October 2021, has accumulatively provided more than 1 million customer interactions through 24/7 online consultation services with 99.5 percent users’ positive feedback around the year,” Tong said.
Wenbo Tong, general manager of the health department, JD Pet Health
Following the platform upgrade, Tong noted that the pet hospital will expand its medical services, integrating more offline stores and medical resources, such as body checkups, imaging, surgeries, and more that help standardize and digitalize the service processes, and deepening collaboration with veterinarians and relevant experts for specialized treatments, such as deworming, care for exotic pets, behavioral help and more.
An all-round pet health service product called “e-Butler for Pets” (爱宠管家) was also launched at the ceremony. With the service, pet owners can easily manage their furry friends’ online and offline clinic records, medical test reports, health evaluations, and other digital records, accessing professionals’ advice for pet illness and nutrition guidance within 8 seconds on their mobile phones around the clock with unlimited service times, and enjoy premium pet products at favorable prices on JD Health.
The landing page of “e-Butler for Pets” on JD Health
JD Health’s CEO Enlin Jin pointed out that the company strives to create a one-stop platform for pet health that fosters market growth opportunities for more pet brands and offline partners, presenting more accessible, premium, and trustworthy products and services for the benefit of customers and their pets.
Data from the 2021 White Paper on China’s Pet Industry showed that China’s urban pets (dogs and cats) have exceeded 112 million in number, boosting the consumption market scale to RMB 249 billion yuan by 2021, up 20.6 percent from 2020. According to the report’s survey, “family member” is the top preferred role of pets chosen by 85.1 percent of respondents.