JD Health to Hold Second Online Pharm Expo

JD Health to Hold Second Online Pharm Expo

by Vivian Yang

JD Health will hold the second online medical and pharmaceutical trade show “JD-PharmExpo” on April 15-16. The event will not only serve as a cloud-based expo, but also a digital marketing platform for pharmaceutical manufacturers and traders.

“JD-PharmExpo is an innovation for the ‘Internet+ medicine circulation’ model, and it is also a new mark for the digital transformation of the pharmaceutical industry,” said Xinyuan Zhou, general manager of JD Medicine Procurement and channel innovation of JD Health.

Powered by AI, big data and other new technologies, the event offers several novel exhibition tools online, such as livestreaming, an AR/VR exhibition space, online bilateral meeting spaces and more. People can access the virtual expo via its website, APP or WeChat mini program.

The first Expo event held in August 2020, came at a critical time in the wake of the COVID-19 in China, providing an effective way for the industry to maintain interaction and revive business.

Based on last year’s success, the second edition of the expo will further upgrade its offerings in the areas of technology, content and accounts. First, through event participants’ big data and precise matching technology, JD Health will provide more tailored marketing solutions for exhibitors. Second, the event will revamp its news section to offer more premier content, such as policy interpretation, industry insights and the latest business updates. Third, accounts of JD Medicine Procurement, the medicine wholesales platform of JD Health, will be fully connected with the expo’s functions for the first time, ensuring business users have a closed-loop service from exhibiting, selling via livestreaming to products ordering.

Several new medicine announcements, cooperation signing events and industry forums will also be held during the expo.

Zhou said that JD Health will continue to strengthen collaboration with partners in the pharmaceutical industry, pushing forward the industry’s integration and digitalization of high-quality resources. JD’s extensive deployment in medicine circulation and technological innovation in detecting users’ demands will help deepen the industry’s ongoing modernization.

JD Health’s statistics showed that more than 300 exhibitors brought over 50,000 types of pharmaceutical products during the 2020 JD-PharmaExpo. The 3-day event attracted viewers both in China and from overseas, generating over 500,000 page-views and more than 50,000 online business meeting invitations.

 

(vivian.yang@jd.com)

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