Sep 22, 2020|
JD.ID Marketing Chief Attributes Sales Growth to Customer-Centric Approach
by Martin Li
The robust success of JD.ID’s latest shopping campaign launched in Indonesia can be attributed to the company’s commitment to putting customers first, according to Mia Fawzia, the company’s marketing chief.
As the e-commerce joint venture of JD.com in Indonesia, JD.ID witnessed a sales spike of more than 200% in many categories during the three-day non-stop shopping campaign named 9.9 9reat Sale.
Robust sales growth during the three-day campaign
September 9th marks the start of an annual nation-wide shopping festival in Indonesia, which culminates in the HARBOLNAS on December 12th each year, a national online shopping day.
Categories including gaming, smart devices, sports and luxury products all saw a growth of over 200% this year, compared with the same period last year.
More noticeably, sales volume of toys and materials for personal hobbies even saw an increase of over 900% during the campaign.
“Everything is about customer first,” said Fawzia. “This achievement was reached by expanding our understanding of consumer behavior and how the company’s products are perceived. By looking deep into external and internal data, insights and trends in the market, we’re turning that information into a customer first strategy based on best offerings and what they might need or enjoy in their limited activities during the pandemic.”
A combination of direct-to-consumer and marketplace platform, JD.ID went into operation four years ago and has been committed to providing authentic products and fast delivery.
“To maintain the momentum for bigger double-date shopping festivals, including 10.10, 11.11 and 12.12, we’re tightening up relations and collaboration with partners including brands and sellers to grow together by prioritizing the far greater benefit that a ‘customer first’ approach can have on our branding and sales,” Fawzia added.